Today, I am presenting at the sixth GetListed.org Local University in Portland, Or. If you are coming PLEASE take a moment to introduce yourself as I would love to meet you.
For those of you that attended the presentation these links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
Google Maps – Its not your mother’s yellow pages.
Slide 2 – January 2011 Search Engine Market Share
Slide 12/13 – The Importance of Page One Visibility
Slides 16/17 – How the Google Cluster Works
Slide 21- Choosing the Right Category – A Tool
Slide 21 – Writing a Great Business Description
Slide 21 – Google Places Policies: Quality guidelines
Slide 22 – Creating a GeoSitemap – A tool
Slide 28/29 Local Search Ranking Factors – the many variables
Slide 28/29 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 28/29 Thinking about your Business Name in the Internet Era
Slide 30 – Custom Maps – A Goldmine
Slide 30 – User Generated Content – Geo Tagged Photos
Slide 30 – How To Gather Reviews
Slide 30- Where to Gather Reviews
Slide 31- The Importance of Citations
Slide 31 – 20 Citation Sources in the US
Slide 36- A Listing management tool