Google Maps – Ads EVERYWHERE

As the jokes were flying about how distasteful Google’s new Map’s info ad venue was, I became curious as to exactly how unseemly it really was. So I looked.

As Glen Gabe pointed out it may very well be necessary for SMB’s to take out ads defensively. Greg Sterling suggested that Google think about a Pandora like subscription so you could search ad free. For me, Google’s ads on the Map info bubble reminds me of ads on “park benches” that sit amid the fumes on street corners.

Here is a slide show that I assembled in 5 minutes to explore the possibilities. Bing is advertising on Zuccotti Park, Bank of America of course advertising on themselves, Chase is advertising on the Lexington Ave  women’s shelter and CPRProfessor advertising on the American Red Cross…. wow. You can click to see a slide show of some of these ads:

Google Maps: In Search of Ad Space

As Facebook pushes the boundaries of privacy, Google is pushing the boundaries of ad placement. Like all corporations, Google needs to respond to the demands of a market that requires ever increasing income growth. One way to do that in the absence of significant page view growth is to monetize every remaining square inch of Google.

That seems to be whats happening in Maps where Laura Alisanne points out that Google is now placing ads on the info bubble for a given business. This ad, from a competitor, shows on the branded search for the Hartstone Inn & Restaurant.

Next on the “Ad in every square inch” agenda? When visiting Maps we can expect to hear the Pegman start shouting out daily deals.

 

Pacific Crossing in Google Earth

Join a journey of discovery virtually in Google Earth, as Liquid Robotics launches four wave-powered robotic gliders to cross the Pacific ocean in their Pacific Crossing (PacX) Challenge Expedition. The wave gliders are attempting to set a new world record for the longest distance ever attempted by an unmanned vehicle and will be collecting data about the Pacific ocean for use by scientists and students back on dry land. These R2D2s of the sea will cross 25,000 miles over 300 days and collect over 2 million data points, helping build the record of oceanic knowledge.

Wave glider robots await launch from San Francisco in this first expedition blog post in Google Earth.
To follow the wave gliders in Google Earth, download the expedition KML file or open the PacX Gallery page and click on the ship icon. You will be able to read updates from scientists sharing the latest robotic observations, from wave height in storms to weather measurements like barometric pressure, wind speed and air temperature. The ship icon will represent the location of the wave gliders, starting in the San Francisco bay.