Mobile search- Mo-mentum

Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful and relevant ways.

Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.

Search ads, meet mobile apps

We’re bringing the worlds of search and apps together with mobile advertising in a few ways:

  • Search ads in mobile apps: Lots of mobile apps give people the ability to search for information—like an app that lets you search for a restaurant nearby. Today we’re announcing Custom Search Ads for these apps. These ads provide useful and relevant answers, for people searching within a mobile app. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile.

    Custom Search Ads in mobile apps

  • Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they’re searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
  • Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.

Local search ads—so hot right now

Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:

  • Click to Call: We introduced these ads for high-end smartphones less than two years ago and they’re now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
  • Hyperlocal search ads: Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
  • Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
  • Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile

The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.

Sketchup Ur Space

One of my new favorite sources of SketchUp inspiration and information (inspormation?) is Sketchup Ur Space. A virtual smorgasbord of articles, tips, forums and imagery, this website is sure to make you smile. There’s a monthly PDF magazine, too. The creator of Sketchup Ur Space is Debarati Nath, an India-based writer who shared some information about herself and the new site:


What am I doing in the arena of 3D?

My name is Debarati Nath and I have done a degree in Mass Communication. Well, I am not a geek, in no terms so, when I started out working with SketchUp I had only one consoling factor. I had read that SketchUp – a 3D designing tool is for every person and not for geeks alone. Indeed after working with SketchUp for some time now I have realized that even a common person can draw anything from a nail to Burj Khalifa using this designing tool. Thus my work soon became my passion and I wanted to promote the thought of SketchUp to the common masses and of course to the 3D designers all around the world.

Sketchup ur Space Magazine Gets Its Own Website

I joined the company SketchUp 4 Architect as a content writer last year. Our company was outsourced SketchUp work and we started out by launching our magazine on www.sketchup4architect.com. This magazine is published in two versions flash and pdf. Soon the magazine became immensely popular and we decided to launch an independent site for the magazine. With this idea the www.sketchup-ur-space.com was launched in March 2011.

Progress of Sketchup ur Space as an Editor

In the earlier days the magazine had to travel through troubled waters. Many hardships had to be borne. But soon the magazine earned me many friends. Our journey was made smooth thanks largely to the help and support from Jim Leggitt, Bonnie Roskes, James Hanningan, Nomer Adona, V-Ray/Chaos Group, AR Media and many other friends.

Goals That Push Us On

Our motto is same as SketchUp. We want ‘everyone to experience the power and fun of building their ideas in 3D’. Sketchup ur Space always wants to lend its helping hand to the budding SketchUp designers by providing various tutorials, tips and tricks. We want to be a piazza for all the SketchUp artists all over the world. We would like to provide them a common platform to share their views and opinion. Newbie as well as renowned SketchUp artists, geo modelers, architects and SketchUp writers are featured in our magazine. Recently Sketchup ur Space had organized a SketchUp Competition to boost the SketchUp spirit of young designers with V-Ray/Chaos Group to mark our first anniversary.

Hope that you can add more power to SketchUp and help to make it best designing tool. Connect to Sketchup ur Space Magazine and be a part of our future vision.

Garmin: Which watch fits fitness fans?

 

Every give-a-Garmin season, I hear a chorus of questions from friends and family seeking insider shopping tips. This week, I heard from Kathy, who heads up our local Girls on the Run council. She wanted to know what to get hubby Mark, who keeps his fitness in check with daily walks and wants to log every mile and minute. I had two picks: the sleek and stylish Forerunner 210, which tracks distance, time, pace and calories and comes with or without heart rate. For upcoming “snow days” when he can’t get outside, he canpair the 210 with the optional foot pod to track distance indoors.

My second pick is another wrist-worn wonder: the Approach S1 golf watch. I know Mark loves his time on the greens, and since Approach S1 is GPS-enabled, it could double as his distance tracker on and off the course. For golfing, it measures distance to the front, back and middle of greens for more than 17,000 preloaded courses.

I’m also recommending the newest Forerunner 210 with teal accents for a friend and for my sister. They’ve both been very good girls this year and get to check off “half marathon” from their 2011 resolution list. I like the Forerunner 210 for them because it’s super easy to use, gives accurate distance and pace data and it looks good/feels good. And for runners who want a little more, it offers customized interval sessions to guide their speedwork.