Jobs on Guts and Trust

“You have to trust in something: your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

–Steve Jobs (1955 – )
American businessman
Co-founder and CEO of Apple Inc.

There’s nothing more powerful to the salesday than enthusiasm. It excites everyone to positive action…

  • you
  • your team
  • your prospect
  • the new customer you just brought on board
  • the internal department responsible for the delivery of what you just sold
  • the receptionist who talks with your prospects and customers first

As you work with your people today (and tomorrow) your level of enthusiasm will impact all of them (one way or the other). What do you want your impact to be?

TGIS (Thank God it’s Smonday*)
_____

SketchUp Pro Case Study: Peter Wells Design

Peter Wells is a Glendale, Wisconsin-based independent remodeling designer serving Milwaukee and the southeastern part of the state. Working through builders or direct with homeowners, Wells creates award-winning residential design solutions for kitchens, bathrooms, lower levels and additions. He belongs to the local NARI chapter & his new company is in its fourth year of production.

In the remodeling business, every new project brings its own unique design challenge. Solutions often have to be submitted with in very short window of time. For one project, the Milwaukee Neighborhood Improvement Development Corporation (NIDC) sent out an RFP to area contractors for a whole-house remodel on a foreclosed property on the city’s north side.

The deadline was a very tight two-and-a-half weeks from the issuing of the RFP to the submission of proposals. My time frame was made even shorter as it took several days for us to determine the feasibility of the project after meeting with the director of the program at the contractors’ open house.

Using SketchUp Pro provided us a way to meet the short deadlines and easily communicate our design ideas in detail in order to fulfill RFP requirements.

When we decided to give the project a go, the site was measured on a Tuesday. A rough ‘as-built’ model was created and preliminary plans were reviewed with my builder on Friday (three days later). By the following Tuesday, the “proposed” model was completed, and the next day the LayOut documentation shown below was finished—two days before deadline!

“As-built” SketchUp model in a LayOut document

We were not allowed to present our design in person at the first stage of the review process, so we wanted to include as much information in our documentation as possible. Using LayOut’s ability to annotate the drawings, we made our case page by page.

Floor plans with details addressing RFP requirements

The floor plans show all of the descriptive text boxes explaining where we met the RFP requirements, as well as where we proposed changes to enhance the plan or simplify the construction.

The house itself was in good structural shape, but the interior was pretty rough, with the RFP acknowledging that the north end of the 1st floor and the entire 2nd floor would need to be gutted and refurbished. Using the Google 3D Warehouse to best effect, I was able to quickly populate the model with furniture and appliances to provide a human scale and clues as to how the home might be lived in.

The exterior elevations and sections are created from the same model, continuing the annotation that would satisfy the RFP. The section cuts are “enhanced” with shaded geometry created in LayOut as the time frame didn’t allow for what I might normally more carefully model in SketchUp Pro.

Elevations and Sections (East & West)
Elevation and Sections (North & South)

Finally, I added several perspective views to help the committee get a complete understanding of our proposal. One page shows an overhead view of the first and second floors with the ceilings removed to see the home from end to end, and then the final page shows an eye-level perspective from the key rooms on the first floor.

Perspective views help to ensure a complete understanding of the proposal.

With SketchUp’s powerful modeling features, I was able to set all of these plan, elevation, section and perspective views using Scenes. With the model dynamically linked to LayOut, final tweaks and edits done in SketchUp were automatically updated in the LayOut document instead of having to rework entire drawings.

In this instance, the SketchUp Pro and LayOut features enabled me to create a comprehensive presentation under a very tight deadline that impressed both the committee and my builder.

Once our clients see it in 3D, they instantly get the concept. This allows for better feedback and generally leads to a quicker arrival of the final design solution. My favorite compliments come at the end of a project when a client says, “Iit looks just like the model!”

Paul on Extra Effort

“Whatever you do, work at it with
all your heart…

–Paul the Apostle

Colossians 3:23

Easter is the No. 2 top-selling candy holiday (behind Halloween) according to the National Confectioners Association. Each day, in preparation for the holiday, candy makers produce 5 million marshmallow chicks and bunnies. Each year, they produce 90 million chocolate bunnies and 16 billion jelly beans.

The reason the date of the celebration changes each year dates back to 325 A.D. It was set under the Roman emperor Constantine as the first Sunday after a full moon following the Spring equinox (that’s right… a full moon and an equinox). That makes it between March 22 and April 25 every year.

Google Places

The Google Places  promotion that started in Portland in December, 2010 is now ongoing in four additional cities: Austin, Las Vegas, Madison and Charlotte.

As a part of the promotion, any business in any of those cities that claims their listing is eligible for a business kit that includes Google bling. Apparently several businesses are having difficulties with the ordering process and reported problems in the forums.

I was curious about the process and problems and managed to finagle an order via the online catalog. Here is a slide show of oder process and the (many) items available. Many of the same items available in Portland are also available in the four other cities although it is not clear if Google is using every promotional tactic that they used in there.

Unfortunately Google was out of stock on the neon signs and the fridge magnets but they apparently still have a good stock of the fortune cookies. Not sure exactly what they might be predicting….: