Google Places: Places & Hotel Booking Upgrades

Google Places Page Hotel Booking UpgradeGoogle continues to make upgrades to Places and Maps having recently announced a wider rollout of Google Business Photos. As noted last week there have been a number of changes/additions to Places pages themselves.

Adam Dorfman of SimPartners pointed out this additional visual upgrade to the Hotel booking feature. The new emphasis makes the feature more obvious by adding its own subheading, emphasizing the dates and bolding the price on a contrasting color.

Another change that occurred last week was that the photos, which had been much lower on the page, also are now appearing above the fold.

Google has often indicated that they will continue to change and move the content of the Places Page based on their perception of end user utility. If that is the decision criteria of how they reached the current layout the implications are not quite believable.

By that logic the review totals being duplicated above the fold implies that Google’s own reviews and fully formed review content are somehow less valuable than 3 party review totals. Google would also have to argue that users really want to do little more in Places than book a hotel.

It would seem that politics, business relations and income considerations more likely explanations for the new layout.

Google Places

The Google Places  promotion that started in Portland in December, 2010 is now ongoing in four additional cities: Austin, Las Vegas, Madison and Charlotte.

As a part of the promotion, any business in any of those cities that claims their listing is eligible for a business kit that includes Google bling. Apparently several businesses are having difficulties with the ordering process and reported problems in the forums.

I was curious about the process and problems and managed to finagle an order via the online catalog. Here is a slide show of oder process and the (many) items available. Many of the same items available in Portland are also available in the four other cities although it is not clear if Google is using every promotional tactic that they used in there.

Unfortunately Google was out of stock on the neon signs and the fridge magnets but they apparently still have a good stock of the fortune cookies. Not sure exactly what they might be predicting….: