Huxley on Truth vs. Wishes

 

“Facts do not cease to exist because they are ignored.”

– Aldous Huxley (1894–1963)

English writer

annoy: (uh-’noi) verb: to disturb or irritate especially by repeated acts

The last thing we want to do is annoy them (our prospects & customers).

It’s never our intent. But our intent doesn’t matter.

What we do matters.

Here are the sales facts…

They don’t like it when…

  • we’re pushy
  • we call too much
  • we’re “just checking in”
  • we’re unprepared
  • we’re disrespectful of their time
  • we keep calling if they say they’re not interested

Huxley on The Brooding Muck

 

“On no account brood over your wrong-doing. Rolling in the muck is not the best way of getting clean.”

–Aldous Huxley (1894–1963)

English writer

You don’t know everything.

You do know that, don’t you?

Continual learning is a basic necessity to professional improvement and in many cases it’s other people who will help you get there.

But only if you’re coachable. Are you?

To be coachable means to be…

  • Approachable
  • Attentive
  • Receptive
  • Curious
  • Objective
  • Trusting
  • Shapeable
  • Confident

It means you must listen with the intent to learn rather than to show what you know – exactly the type of listening required in the sales process.

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