NAVIGON 2.0 Navigation App for iPhone

A couple of months ago, Garmin acquired Germany-based navigation provider NAVIGON to extend ther footprint in Europe and in the mobile applications space. Just like Garmin, these guys develop great products and we’re excited to work with their team.
Now, NAVIGON announced a broad overhaul of its popular iPhone navigation app that includes a couple of major improvements, so we wanted to make sure you’ll be able to check out the details.

Like Garmin’s StreetPilot OnBoard app, NAVIGON for iPhone is an onboard navigation app that saves the maps on the device to stay independent of cell phone coverage. This is really helpful when you lose your data connection, since you’ll still be able to navigate and calculate new routes. But it also means that you have to save large amounts of map data on your phone. NAVIGON 2.0 is the first onboard navigation app that solves this issue by allowing users to download maps by state. You can simply pick the maps you need and download additional ones at a later point (WIFI connection required).

Navigation systems have become more complex over the last years, so NAVIGON has also rethought the way the app interface is structured. As a result, the new version is more intuitive and easier to use than ever before. In addition, NAVIGON 2.0 also includes an in-app purchase option for quarterly map updates.

Watch the video below to see the new features in action.

Maximize Your Branded Presence


With the rollout of the new grey pin local search results, Google has continued to increase the amount of information from your Places page that is visible in the main search results.

Google is prepared to turn over to your company the better part of the information above the fold and with a little work and some luck you can maximize what the searcher sees about your business.

Click to view larger:

Here are 8 tips that help you maximize “your ad” on the front page of Google:

1)Select the title tag of your home page with care. If you service only one city, it is no longer necessary to include the city in your title tag of your home page. Google is using other location signals to ascertain this information. Personally, I think that brand often trumps keywords in local markets. When that is the case I put I put the company name first which creates a strong, clean branded visual for the user. The brand is front and center in the results.

2)With the addition of Sitelinks Google provides 6 (it can be 12 but I have yet to see that many in local) or more additional opportunities to engage the customer. It is important for the pages that display to front load the description tags with the call to action and keep them short as there are very few characters (54?) that actually display.

3)Which pages show and title tags show and why is a bit of mystery so you want to be sure to monitor what is actually showing. It means that you want to be sure to NOINDEX pages that you definitely don’t want Google to have, like your 404 page. If a page does show up that you don’t want showing in this display but you don’t want to NOINDEX the page it might be necessary to demote the page from Sitelinks via the Webmaster tools. REGARDLESS, it means that even pages that you didn’t think would see much light might need to be updated with more relevant Titles and Description tags. Google changes what shows so review the display periodically.

4)Know what other IYP or Local Directories are doing a good job on the long tail branded search for your business name and be sure that you have maximized your presence with them. That might include data, photos and if appropriate reviews.

5)Google puts their reviews front and center so including Google in your review management process goes without saying. But since Google will be showing other review sites as well it makes sense to include them in your process.

6)Google also might surface rich snippet testimonials from your site. If you have testimonials be sure that they are marked up and the testimonial page has enough internal links that Google sees the page as a prominent one.


New 21 cities with 45° imagery

Viewing 45° imagery can make the map much more fun and informative by enabling you to see a tilted aerial perspective of some of your favorite spots. In this month’s 45° imagery update in Google Maps, I highlight one of my favorite towns in Colorado.

Boulder, Colorado is a mecca for outdoor hiking, cycling, and climbing excursions and 45° imagery can help users plan their adventures. Located at the base of the Rocky Mountains, Boulder is at an elevation of 5,430 feet (1,655m) above sea level which makes for fun terrain to look at from a bird’s eye view. Here’s an image of Folsom Stadium at the University of Colorado, Boulder:

The “Strip” in Las Vegas, Nevada is also included in the latest batch of 45° imagery. Now you can see the some of the large casinos and resorts that dot the famous Las Vegas Boulevard.

Next we head to the southern hemisphere to Brasilia, the capital of Brazil. The city sits high up on a plateau and some say the aerial view of Brasilia resembles an airplane. Now you can fly even closer and get a 45° look.

Here is a list of updated cities:

Albuquerque (west), NM; Benton, AR; Boulder, CO; Eldridge, IA; Boston (east), MA; Centennial (south), CO; GooglePlex, CA; Indianapolis (south), IN; Las Vegas Strip, NV; Montgomery (outskirts), AL; Olathe, KA; Petaluma, CA; Tulsa, OK

South America
Brasilia, Brazil