The Spammy Closed Listing Labels on Google Maps

The New York Times published a story about business listings on Google Maps that are incorrectly being labeled as closed as a result of spam. We thought it’d be helpful to share our view about this recent issue and directly assure business owners and Maps users that we’re actively working on a solution.

Every year, millions of businesses open, close, move, change their hours, get a new website, or make other types of changes. Because we can’t be on the ground in every city and town, we enable our great community of users to let us know when something needs to be updated. The vast majority of edits people have made to business listings have improved the quality and accuracy of Google Maps for the benefit of all Maps users.

For example, when there is a pending edit that indicates that a place might be closed, our system currently displays the label, “Reported to be closed. Not true?”. Only when that pending edit is reviewed and approved does the label change to, “This place is permanently closed. Not true?”.

About two weeks ago, news in the blogosphere made us aware that abuse — such as “place closed” spam labels — was occurring. And since then, we’ve been working on improvements to the system to prevent any malicious or incorrect labeling. These improvements will be implemented in the coming days.

We know that accurate listings on Google Maps are an important tool for many business owners. We take reports of spam and abuse very seriously and do our best to ensure the accuracy of a listing before updating it. That being said, we apologize to both business owners and users for any frustration this recent issue of spam labeling has caused, and we’re committed to making sure that users and potential customers continue to have the most up-to-date and accurate information possible.

Google Places: Are Ratings the New Reviews?

If likes are the new links then ratings are the new reviews. At least as far as Google is concerned as they continue to integrate elements from Hotpot into Places.

I noted the other day that Google was integrating HotSpot friend recommendations in personalized Map results. They are also now including a new rating level with an eye-catching Best Ever ribbon/icon from Hotpot on the Places Pages.

This sort of additional ego boost might just incent business owners to train their customers how to use Google Hotspot. If Google adds some ranking strength to the signal, business owners will be crashing down the gates to get the rating.

The new Google HotPot offers a more relaxed user feedback environment than Google Places, allowing for just a star rating and a quick sentiment (for hotels & restaurants) but also encouraging, although not requiring, a brief review.

Google Places has recently added the ability to add this simpler, quick Hotpot like star rating to businesses that show in the Related Places area of the Place page (When did they change the name from Nearby Places You Might Like?). The option is only available on Places that have previously received Google reviews.




A rating doesn’t require the commitment that a review does and removes some of the barriers to Google gathering more of this sort of information from a broader range of searchers about a broader range of business. It is not clear that ratings will play a role in rankings but they already are playing a role in recommendations. And that is the likely future of search.