Google Earth: New Imagery Updates

The winter and holiday seasons are quickly approaching but that hasn’t stopped the Google Earth and Maps Imagery Team from updating aerial and satellite imagery throughout the globe. Today, we’d like to share several interesting features identified in this latest release.

The first example shown below is part of an aerial image acquired this past September of the ski slopes in Breckenridge, Colorado. The slopes have already accumulated several inches of snow over the past few weeks and although it’s still very early in the ski season, a third of all ski lifts are now open! If you can’t make it to the mountains quite yet, be sure to experience the next best thing with Street View imagery from some of the most popular ski destinations.

Perspective view of ski slopes in Breckenridge, Colorado

Philadelphia, Pennsylvania is full of iconic landmarks from American history. The aerial image shown below, which was acquired this past October, shows some of the most well known buildings along the east bank of the Schuylkill River. At the bottom left of the image are the fifteen structures comprising Boathouse Row, and the upper right shows the Fairmount Water Works and the Philadelphia Museum of Art. In the far right corner of the image are the stone steps made famous in the Rocky movies.

Boathouse Row, Fairmount Water Works and the Philadelphia Museum of Art, Philadelphia, Pennsylvania

“X” marks the spot in the satellite image below of part of Miramar, Argentina. Of course, the feature is comprised of roads that lead to the town’s central sculpture, Monumento al Gral Alvarado, and the four parks comprising the central plaza.

Miramar, Argentina

As we close in on the Christmas season, it seems appropriate to feature several well known churches that have been updated with new imagery. The first example, shown below, is aerial imagery of the Basilica of the Assumption of the Blessed Virgin Mary, in Gdańsk, Poland. The structure is considered one of the largest Brick Gothic buildings ever constructed, and has sufficient space to hold 25,000 people!

Basilica of the Assumption of the Blessed Virgin Mary, Gdańsk, Poland

This next example shows updated aerial imagery of Burgos, Spain. In the upper left, is the Burgos Castle, overlooking the Burgos Cathedral in the lower right. This cathedral is famous for its vast size and unique French Gothic architecture.

Burgos, Spain

Finally, below is an updated image of the Calvary Baptist Church of Hi Vista, California, perhaps one of the more notable churches of late. This church was of course used famously in the Kill Bill Vol. I movie as the site of near demise for the heroine, “The Bride.”

Calvary Baptist Church, Hi Vista, California

If you’d like to receive an email notification when the Google Earth and Maps Imagery team updates your favorite site(s), we’ve got just the tool: The Follow Your World application!

These are only a few examples of the types of features that can be seen and discovered in our latest batch of published imagery. Happy exploring!

High resolution aerial updates:
USA: Alamosa, CO; Albany, NY; Altoona, PA; Atlanta, GA; Bartlesville, OK; Bishop, CA; Boise City, OK; Clarksville, TN; Clayton, NM; Edwards, CA; Erie, PA; Georgetown, SC; Great Bend, KS; Guymon, OK; Hot Springs, AR; Lamar, CO; Lawton, OK; Llano, TX; McAlester, OK; Merced, CA; Oklahoma City, OK; Palmdale, CA; Philadelphia, PA; Redding, CA; Roseburg, OR; Scranton, PA; Springfield, MO; Texarkana, TX; Twin Falls, ID; Vail, CO

Poland: Bielsko-Biala, Lubaczowski, Malborski, Mazowieckie, Mielecki, Wolowski, Wolczyn,

Spain: Burgos

Switzerland: Horgen

Countries/regions receiving high resolution satellite updates:
Algeria, Argentina, Australia, Austria, Bangladesh, Belarus, Benin, Bhutan, Bolivia, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Cuba, Cyprus, Czech Republic, Côte d’Ivoire, Democratic Republic of the Congo, Djibouti, Dominican Republic, Ecuador, Egypt, Eritrea, Ethiopia, Finland, France, French Polynesia, Germany, Ghana, Greece, Greenland, Guatemala, Guinea, Haiti, Honduras, Hungary, India, Indonesia, Iran, Ireland, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Lesotho, Libya, Madagascar, Malawi, Marshall Islands, Mexico, Mongolia, Morocco, Mozambique, Myanmar, Namibia, Nepal, New Zealand, Niger, Nigeria, North Korea, Oman, Pakistan, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Korea, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra Leone, Slovakia, Somalia, South Africa, Spain, Sri Lanka, Sudan, Svalbard, Swaziland, Sweden, Switzerland, Syria, Tajikistan, Tanzania, Thailand, Togo, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, West Bank, Yemen, Zambia, Zimbabwe

These updates are now available in both Google Maps and Google Earth. For a complete picture of where we updated imagery, download this KML for viewing in Google Earth.

Gallery of Inappropriate Bubble Ads

 

This search for “Child Protection Services, NY” provides an obvious example of Google’s inability to target a specific ad against a specific place with their new Info Bubble Ads.

There is some irony that the Archdiocese of New York* is sandwiched between Children’s Rights and the NY Society for the Prevention of Cruelty to Child in the Map search results and I suppose the bottom ad for a Child Protection Lawyer is somehow oddly relevant in this context.

But the ad for the Gay Church service shown against the Archdiocese manages to clearly demonstrate Google’s (lack of ) ability to target these ads correctly. It adds fuel to the already inappropriate fire that is the Bubble Ad… I never knew that the Adwords algo had such a twisted  sense of humor.

In attempting to match a single ad to a single Place in Google Maps raises multiple issues…..

1)Certainly business (and churches & political organization for that matter) have a new arena where they need to worry about reputation management. They now have to think about “defending” themselves against ads from competitors or groups that disagree with their position….This drives ad growth and is likely to drive up bid prices for Google. While this occurs for all the wrong reasons I believe that they ones of which Google is likely aware. I had heard rumors in early September of Adword Account Reps instructing large Adword clients to take out ads in Google Maps in anticipation of this rollout.

2)The algo is incapable of correctly understanding which Places should have ads and which shouldn’t. This makes every Place in the virtual universe a target for an ad. Churches which are in theory a sanctuary from commercialism lose that… somber memorials become just another opportunity for a pitch.

3)Content that is abhorent or antithetical to the Place in real life can be associated with the Place virtually. The algo does not posses any ability to distinguish relevancy at a granular enough level to provide truly relevant ads that respect the intentions and aspirations of a given place. But worse, ads that are totally inappropriate by most human standards become acceptable.

4)At the end of the day, many of these ads are disrespectful of the user that made the effort to dive deeply into Google and find out more information about a given place.

There is the argument that the low visibility of the ad location somehow obviates the offense. My experience with Google Maps is that it is a testing ground for the big show. Single ads against single Places will migrate outward and upward if they are successful within Maps.

Like Facebook is pushing the limits of privacy in an effort to have none, Google is pushing the limits of ad display so that there are no societal limits on where or when ads can be displayed. Clearly breaking down societal mores that provide implicit boundaries to advertising is in Google’s best interest. I am not sure that it is the interest of either the general public nor the small business community.

*Note that I have no love lost on the Archdiocese of NY and they certainly have only themselves to blame for any problems that they have. That doesn’t deny my belief that they, and any church for that matter, should not have to worry about how Google uses their info bubble.

Even smarter Street View navigation: single click to go (anywhere!)

Last year we introduced Smart Navigation to Street View, which allowed you to jump to a new panorama just by double-clicking on a place or object. Now you can quickly navigate to those images with just a single click.

For those of you who haven’t used this click-to-go feature before, notice that as you move your mouse around in a street view panorama, a disk or rectangle follows the cursor (what we call the “pancake”). This pancake not only makes the panorama feel three-dimensional, but shows you where you can jump to a new panorama to get a different view. For instance, let’s say you’re checking out the town of San Miguel de Allende in Mexico because you read about the large community of artists and writers living there. You can get a closer look at the Parish of San Miguel by clicking on the pancake and navigating around the church.



A few more clicks will take you through the colorful neighboring streets. Through your virtual exploration, you can see a restaurant in the distance behind the below rectangular pancake:


With a single click on the pancake, you’re transported right in front of that location and the pancake reappears – this time with a magnifying glass. This means you can zoom in to get an even closer view:


To read the menu at “El Infierno” and see what kind of food they may have, the single click to zoom also applies here. We’ve also made it easier to zoom out. Once you’ve zoomed in all the way, the magnifying glass changes from a plus sign to a minus sign, signifying that the next click will zoom all the way out.


QUE VIVA single click navigation!

Posted by Daniel Filip, Senior Staff Engineer