“He that wrestles with us strengthens our nerves and sharpens our skill.”
– Edmund Burke (1729–1797)
Irish philosopher and statesman
You can draw value from a naysayer or cynic by remaining objective and positive in your thinking. (yes, it can be tough)
Occasionally, they’ll point out valid hurdles or challenges you haven’t seen. With their help, if you can remain objective (and keep your ego in check), you’ll have a better chance of getting something valuable from the interaction.
So the classic thinking is Esri can’t figure out what to name anything. You either put the Prefix “Arc” in front of something, use the company name Esri (though you’d be better at using ESRI for the classic touch) or put the phrase ArcGIS in front of any simple word. Those days of wacky are over apparently as there is now a guide to the new naming convention for Esri products.
|Name Prior to ArcGIS 10.1
||ArcGIS for Desktop
||ArcGIS for Desktop Advanced
||ArcGIS for Desktop Standard
||ArcGIS for Desktop Basic
||ArcGIS for Server
||ArcGIS for Windows Mobile
|ArcGIS Mobile SDK
||ArcGIS SDK for Windows Mobile
|Esri Data and Maps
||Data and Maps for ArcGIS
|Esri StreetMap Premium
||StreetMap Premium for ArcGIS
|ArcGIS Data Appliance
||Data Appliance for ArcGIS
|ArcGIS Mapping for SharePoint
||ArcGIS for SharePoint
Thus the key word is now ArcGIS and it may or may not be “for” something else. Because as Esri points out, “The reason for these modifications is to reinforce the fact that, regardless of where and how ArcGIS is used, it is the same system.” Natch! My favorite which isn’t listed here is the new ArcGIS for the Internet which was previously known as ArcGIS.com.
Dennis Fukai is Director of Research and Development at Insitebuilders. He’s a licensed architect and contractor with more than 25 years of design and construction experience, and a Fulbright Scholar with a PhD in Architecture from the University of California at Berkeley. He taught graduate and undergraduate courses in building construction and architecture for ten years before beginning his publishing company Insitebuilders.com.
You may recognize Dennis’ name; he’s been writing SketchUp books since 2004. Mastering the Art of 3D Construction Modeling is the title of his latest publication, which was released in March of this year.
Dennis’ newest book is an update to his classic 3D Construction Modeling, first published in late 2005 using Version 4 of SketchUp. The great thing about this book is that it’s also accompanied by a disc. This CD includes a series of short, illustrative videos, divided by chapter. For each chapter, the CD also contains several “tips and tricks” videos which show how to use a particular tool for a construction goal. The printed book itself is basically an illustrated index for the videos.
Dennis’ books are visually amazing.
His books have received rave reviews because they’re great at communicating 3D modeling to the construction industry. You can learn more about his latest project as well as purchase the book by reading this blog post.