New versions of Google Analytics Management API

Google are releasing two new versions of the Google Analytics Management API into public beta: a brand new version 3.0 and a backwards compatible version 2.4. Both new versions migrate the Management API from the existing Google Data Protocol to Google’s new discovery-based API infrastructure. This impacts the way you request and handle data from the API.

All future development of the API will be done to version 3.0, so we also added some interesting new data, including:

  • Event goals are fully represented.
  • An internal web property id that can be used to deep-link into the Google Analytics user interface.
  • Profile configurations for the default page and site search query parameters.

With this change, we are also announcing the deprecation of the legacy version 2.3 of the Management API. It will continue to work for 2 months, after which all v2.3 requests will return a v2.4 response.

The biggest changes in switching to the new versions are that you now need to register your applications via the Google APIs Console and use a developer token. Also, the URL endpoints have changed, which influence how you request OAuth authorization tokens.

For complete details on what’s new, see today’s post on the Google Analytics Blog. If you have any questions or concerns, please join the conversation in our Management API developer group.

Now You Can Share to Circles from the +1 Button

The +1 button is a great way to recommend the pages you love on Google Search. But sometimes there’s content you want to share right away — at least with certain circles of friends. That’s why we’ll be rolling out sharing on +1 button soon. Nuanced sharing is a critical part of the Google+ project — this enhancement is a first step to exposing such sharing across the Web.

Millions of sites are using the +1 button to let visitors recommend their content right in Google search results. Now these sites will get an added benefit as +1 provides an easy way for visitors to share content into Google+. If you manage a website, your visitors can start a conversation about your site’s content with the circles who are most likely to enjoy it, expanding your audience while helping your content get noticed on Google Search at the same time.

We know this is one of many scenarios for including sharing in developer applications. Expect to see more integration opportunities in the future. Check out the +Snippets documentation to get familiar with the approach we’re taking to including rich content in the conversations your users start.

You can preview this +1 button change by enrolling in the Google+ Platform Preview. This preview channel allows you to test updates before they launch to all users on your site.