The technology in crisis

In many ways, the arrival of Hurricane Irene last week drove home the importance of National Preparedness Month, an effort from the FEMA Ready campaign to encourage Americans to take steps to prepare for emergencies throughout the year. With people relying on the Internet worldwide, it’s not surprising that Google search data and a recently released American Red Cross survey show that people turn to online resources and tools for information and communication during major crises. First responders, who provide services in the aftermath of disasters, are also finding Internet and cloud-based tools and information useful—for improving their understanding of a situation, collaborating with each other and communicating with the public.

Today, in preparation for September’s National Preparedness Month, our Crisis Response team is introducing a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises. On the site, you can see how individuals and organizations have used technology during crises in the past, including how two girls located their grandfather after the Japan earthquake and tsunami in March of this year and how Americorps tracked volunteers during the tornadoes in Joplin, Missouri in May of this year. There’s a section for responders with information on using Google tools in crises, such as collaborating efficiently using Google Docs, Spreadsheets and Sites, visualizing the disaster-related information with Google My Maps and Google Earth, and more.

Also, you can access a new public preparedness web resource launching today: Get Tech Ready, developed as a collaboration between FEMA, the American Red Cross, the Ad Council and Google Crisis Response. There, you’ll find tips on using technology to prepare for, adapt to and recover from disasters, for example:

  • Learn how to send updates via text and internet from your mobile phone in case voice communications are not available
  • Store your important documents in the cloud so they can be accessed from anywhere or in a secure and remote area such as a flash or jump drive that you can keep readily available
  • Create an Emergency Information Document using this Ready.gov Emergency Plan Google Docs Template, or by downloading it to record and share your emergency plans and access them from anywhere

We encourage you to take a moment now to see how simple, easy-to-use and readily-available technology tools can help you prepare for a crisis. You’ll be more comfortable using these tools in the event of a disaster if you’ve already tried them out—and even integrated them into your daily life.

Refugee Camp at Ethiopia

In the wake of intense drought, the Horn of Africa is gripped by its worst famine in more than 60 years. Over 12.4 million people across Kenya, Ethiopia, Djibouti and Somalia are threatened with hunger and disease as they are unable to access basic survival means. UN agencies and other humanitarian organizations are rallying to support refugees on the move, particularly to the thousands fleeing Somalia. Valerie Amos, OCHA Emergency Relief Coordinator, has stated that “This will not be a short crisis.” The emergency is expected to persist at least three to four months, and the number of people needing humanitarian assistance could increase by as much as 25 percent. Fresh and accurate maps are among the many critical factors in assessing such a state of crisis, as they provide vital information to facilitate emergency response and planning. Thanks to the efforts of our satellite imagery partner, GeoEye, we now have high resolution imagery of locations with the most pressing humanitarian needs. This has made Google Map Maker community mapping efforts even more effective, by allowing the creation of improved maps over refugee camps in Kenya, Ethiopia and the city of Mogadishu. Volunteers are mapping roads, hospitals, schools, community centers, and water resources, among other vital landmarks. The map data contributed is being shared periodically with the UN agencies engaged in this crisis. Google has also donated 1 million USD to help local and international organizations provide famine and drought relief support in the Horn of Africa.

Bokolmanyo Refugee Camp, Ethiopia. IKONOS imagery, July 29th 2011, © 2011 GeoEye

You can help the Horn of Africa during its time of crisis by creating detailed maps using your local knowledge of places, such as cities, roads, and natural landmarks. If you’re unfamiliar with the region, try pairing up with people who have local knowledge, who can help by reviewing and correcting your edits. To participate in these ways and more, and offer feedback, please join our Africa mailing list and visit the Horn of Africa community mapping site as we all map the way toward crisis relief.

Click-to-call emergency information

In November 2010, we began displaying relevant emergency phone numbers at the top of the results page for searches around poison control, suicide and other common emergencies in 14 countries. Today, we are making it even easier for you to quickly reach the help you may need by adding click-to-call capabilities for all of these emergency information search results.

We piggybacked on the way that our mobile ads team enabled click-to-call phone numbers in local ads on mobile devices. This capability enables businesses to make it even easier for customers to reach them when those customers search on Internet-enabled mobile devices. The functionality seemed ideal for the emergency information feature.

Previously, mobile users in one of these countries who conducted searches around poison control, suicide and common emergency numbers received a result showing the relevant emergency phone number.

People on mobile will now get the same result, but the phone number will be a link that allows you to dial the number instantly, just by clicking the link.

Now, the poison control result in Spain is click-to-call on a mobile phone

We hope this addition is a small step that helps connect people with crucial information that they need immediately.