Ash on The Important People


“Pretend that every single person
you meet has a sign around his or
her neck that says, ‘Make me
feel important.’

– Mary Kay Ash (1918–2001)
American businesswoman

Beginning at the top of the next hour and through the next 48, challenge yourself (and your team)…

When you begin a discussion with a customer, prospect, or colleague, give that individual your complete attention until the issue at hand has been fully addressed.

Every single discussion. Every single interaction. The entire 48-hour period.

Don’t let a phone call interrupt an in-person conversation. Don’t let your email distract you from a phone call. Don’t let a passerby, instant messenger, ithing, droid, or berry take your attention away from someone standing right in front of you (or on the phone).

Remember… Sales is an interpersonal profession (and you’re a grown-up).

Lewis on The Small Things

“The smallest good act today is the capture of a strategic point from which, a few months later, you may be able to go on to victories you never dreamed of.”

–C.S. Lewis (1898–1963)
Irish writer and scholar

Sales attention…

How many of us have wished we’d given something (or someone) a little extra effort or attention earlier in the quarter/ year rather than later?

Lewis’s thought encourages us to care about what/ who is in front of us now… to fully use today (this salesday) and enjoy what it brings us in the future.

If you’ve not seen them, a few things we hope you enjoy during a well-earned break or over the weekend…

  • A quick (2.5 min.) video made by Chick-fil-A to remind their employees that their customers are people and they may have things going on in their lives (a good thing to remember as you sell and service your prospects and customers).
  • My personal experiment: A device diet last year that led to a permanent change for the better (speaks to that ‘life in front’ of you point).
  • A great little 15-minute video on the value of a smile, being encouraging and resilient, and the impact we have on others (even when we don’t realize it).


(too bad it’s Friday, the last salesday of the week)