These SMBs are trying to make a decisions amidst the buzz as to where to focus their on-line efforts. The goal of this infographic was to provide a foundation for that understanding from the perspective of long term investment in their marketing efforts. It is not so much a guide to those marketing priorities as it is a guide to understanding the trade offs in loss of control as you move your efforts onto the platforms controlled by others.
This graphic was originally inspired by a Lisa Barone blog post titled 11 Reasons Your SMB Still Needs A Web Site and refined with the help of David Mihm, Mary Bowling and Matt McGee.
The infographic is available for embedding in various formats and layouts on this page for both web display and print.
I would love to hear your feedback about the graphic and would like to know if you find it useful in communicating to SMBs.
(Click to view whole graphic)
(click to go to the infographic page)
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