Google Places: Onsite “Review Stations”

 

Onsite “Review Stations” AOK with Google

Several weeks ago, I attended a Google GetYourBusiness online seminar and I was surprised to hear the speaker strongly encouraging SMBS to install a computer at their places of business to use as a station where clients, immediately upon completing a transaction, could easily leave a review on their Google Place’s page.

Clearly if training, sales and support at Google all say it is OK, then it must be OK to have on site workstations for the purpose of generating reviews. And one can infer from all of this is that the review filter would not block the review based on location (IP) alone.

Implications

Yelp and Tripadvisor long ago put in place bans on reviews generated onsite from the place of business. In the case of Yelp, the reviews get filtered. TripAdvisor goes so far as to flag/punish the business with a Red notice questioning the integrity of the hotel. Avvo will allow the practice by prior approval and an explanation as to the need. Google’s policy is clearly contrary to the industry norms. Allowing and even encouraging the behavior of using a review station is questionable at best.

While there is nothing against practice in the Google Places review guidelines it is a practice that I have discouraged in my consulting and writings.

Firstly it seems coercive. If a customer is in your store, they can’t very easily say no and more importantly, they might not feel free to leave a fully honest or negative review. It is on the business owners turf and it creates an unequal power dynamic that seems contrary to the spirit of fair, honest and useful reviews.

Secondly, the practice of allowing these reviews make abuse by business owners even easier and more likely.

Apparently, Google doesn’t agree with me. For now, at least with Google, you can solicit reviews in your place of business without worry of losing them to the filter if they are otherwise ok.

Your business

Should you gather reviews from a work station on your premises? That depends on a number of factors specific to your business. Despite Google allowing the practice, I am not comfortable with it in many situations. Because of ethical concerns and the obvious, location centric footprint I have never suggested the idea to clients.

There may be reasons why it makes sense for your business. Here are some things to consider:

-Certainly all of the ethical issues are at play and if you do encourage the use of an internal workstation you need to take them into consideration.

-There will still be logistic issues with user accounts and the likely need for the business to provide many users with help.

-I have said it before and I will say it again, DO NOT put all of your review eggs in one basket. This should not be the only way you gather reviews and Google should not be the only site you ask for reviews on. They could easily change their mind on this policy and all of the reviews gathered this way could disappear in a puff of smoke.

Conclusion

I think it an error on the part of Google to encourage reviews be captured in this way. Regardless of whether it is an intentional act on their part or an oversight in their policy, I think it will further degrade the quality of reviews in Google Places and make spamming easier and more likely to occur.

Neither you nor I have the ability to change which way the winds blow. If at the end of the day it makes sense for your business to implement the practice, do so cautiously. Recognize that any benefit may be short lived and the reviews may go more quickly than they came. Most importantly of all, respect the customer and their needs in the transaction.

Find your perfect home with Google Fusion Tables

My husband and I were recently in the market for a new home. We worked with a realtor for a few months, looking at several houses every weekend. As we checked out each house, we tracked our thoughts about it in a Google spreadsheet, which included columns for the address, our pros and cons, individual ratings and the combined rating of the house.

One day, while my husband and I were rating a recently viewed home, he came up with a brilliant idea to put all of our home data on a map. We realized that adding geographic information to our personal opinions would help us find trends, such as which neighborhoods we preferred. A light bulb went on over my head: Google Fusion Tables!

Fusion Tables is a data management web application that makes it easy to view tabular data on a Google Map. Columns with location data, such as addresses, points, lines, or polygons, are automatically interpreted and mapped. The map features can be styled according to the data in your table. It’s also simple to share the map visualization with others.

In just a few steps, we were able to convert our spreadsheet into a fusion table:


This was a great start, but what we really wanted was to quickly get a glimpse of this data on a map. All we had to do was select ‘Visualize > Map’ from the table menu and the data in the ‘Address’ column was geocoded (i.e. converted into latitude and longitude coordinates) and the markers were displayed on the map. Clicking on the markers showed additional information about the house pulled from our spreadsheet, including the pros, cons and ratings we inputted for each location.

Our house ratings viewed in Google Maps (after being converted into a Fusion Table).
Fusion Tables also allow you to style the features on the map according to data in a numerical column in the table. We had the perfect column to use for this purpose: the ‘Total Rating’ column!

 

In order to color code the map markers by their ‘Total Rating’ score, we customized the icons based on a range of scores, with red representing the lowest scores, yellow show mid-range scores and green showing the houses with the highest combined rating. After saving these new settings, the map markers were immediately styled:


Our new map made it much easier to see what locations we were most interested in (the house just south of Redwood City) and the neighborhoods of low interest (those that were closer to the bay or hills).

We shared the map with our realtor and she loved it. It helped her refine the selection of homes she showed us and in just a matter of weeks, I’m happy to say that my husband and I found the perfect house!

Posted by Kathryn Hurley, Developer Programs Engineer, Geo DevRel

via: GoogleLatlong

Garmin pilot school

It’s that time of year.  The time when children are up early to wait at the bus stop. The time when groans about homework are echoing around the house. The time when yellow buses always seem to stop in front of you when you are late for work.  Yes, it is time for school.

But for a pilot, school (or at least the education) never really stops. We are always reading new information, or practicing approaches to refine our skills. Going into the school year and fall thunderstorm season is a great time for a little education. To that end I recommend Garmin’s online training course for the G1000. There is a VFR and IFR course available to help you get up to speed. Each training course has examples and demonstrations that walk you through the basic to the advanced. Visit flyGarmin.com for more information and pricing, and don’t forget the #2 pencil.