“In this world, you must be a bit too kind in order to be kind enough.”

– Pierre Carlet de Chamblain de Marivaux (1688–1763)
French writer

Do your people (customers, prospects, team, colleagues) know they’re important to you? Always? Sometimes? Rarely?

Remember… It’s your occasional words and continual actions that’ll help them know best.

To be sure it’s a closer to always thing, consider implementing a personal appreciation audit each month or quarter for your most important people – remembering that actions speak louder than words (but words are important too).