Visibility versus Authentication and Authorization: Service On/Off

You may have already noticed, but the controls to enable and disable individual apps in Google Apps are now all in one place on the domain Control Panel under Organization & users > Services.

Domain administrators were already able to use this tab to enable and disable the Core Google Apps suite. Now they can do the same for apps they’ve acquired from the Google Apps Marketplace. This replaces the old link labeled “Disable {app name}” in the Dashboard > {app name} > “App status” page.

App and Gadget Visibilty

This on/off switch controls app and gadget visibility. Users in suborganizations where a Marketplace App is ON will see that app in the universal navigation bar under “More”, and will see the app’s contextual gadgets in Gmail. Users where the App is OFF will not see these links or gadgets.

Your customers still configure all apps through the Dashboard tab, but now the Control Panel Services tab unifies how they enable and disable every app.

New Scoping by Suborganization

The unified controls also share an important new scoping capability: now a domain administrator can select a suborganization and control which Marketplace Apps are visible to that organizational unit, just like the Core Google Apps suite!

In the example below, the administrator has overridden the domain settings for four Marketplace Apps to make three new tools visible to just the “Engineering” suborganization and to hide one application.

Visibility versus Authentication and Authorization

As developers, you should note that for any valid Google Apps domain user who goes directly to your website, OpenID/Single Sign On will always authenticate them if their domain has OpenID enabled. This includes users who are in suborganizations where your app is OFF. That means this visibility toggle feature is not a substitute for checking that the users accessing your app have a valid license.

Similarly, the on/off switch does not affect the OAuth scopes your app has been granted when the domain admin installed your app — the admin only revokes those by explicitly revoking data access or by deleting your app. The control panel on/off switch is just a way for a domain administrator to control the visibility of apps and gadgets that would otherwise be site-wide.

Pacific Crossing in Google Earth

Join a journey of discovery virtually in Google Earth, as Liquid Robotics launches four wave-powered robotic gliders to cross the Pacific ocean in their Pacific Crossing (PacX) Challenge Expedition. The wave gliders are attempting to set a new world record for the longest distance ever attempted by an unmanned vehicle and will be collecting data about the Pacific ocean for use by scientists and students back on dry land. These R2D2s of the sea will cross 25,000 miles over 300 days and collect over 2 million data points, helping build the record of oceanic knowledge.

Wave glider robots await launch from San Francisco in this first expedition blog post in Google Earth.
To follow the wave gliders in Google Earth, download the expedition KML file or open the PacX Gallery page and click on the ship icon. You will be able to read updates from scientists sharing the latest robotic observations, from wave height in storms to weather measurements like barometric pressure, wind speed and air temperature. The ship icon will represent the location of the wave gliders, starting in the San Francisco bay.

The CafePress Experience With Ads

When CafePress first started printing shirts in 1999, online retail was still a nascent industry and Google had yet to sell its first ad. Soon CafePress started selling products through search ads on Google, and their business took off. Today, CafePress hosts millions of shops online where customers can choose from more than 325 million products on nearly any topic, from wall art to phone cases.

Just as CafePress has broadened its offerings over time, we’ve also worked to improve and expand our search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.

Today CafePress uses Sitelinks to direct people to specific pages of their website, helping customers find what they’re looking for faster. On average, ads with three rows of links, or three-line Sitelinks, are more than 50 percent likely to get clicked on than ads without Sitelinks. More than 200,000 advertisers have joined CafePress in using Sitelinks in at least one campaign.

Monday at Advertising Week in New York City, I’ll be talking about how advertisers have been quick to adopt these new formats since we first began experimenting nearly two years ago. Businesses from the smallest retailer in Idaho to the largest Fortune 500 company in New York have seen how these innovations in search advertising can help grow successful businesses. In fact, roughly one-third of searches with ads show an enhanced ad format.

Here are a few ways these new ad formats are helping people find valuable information faster:

Visual. Not only can you find theater times for a new movie, you can watch the trailer directly in the ad. Media ads put the sight, sound and motion of video into search ads. With Product Ads, people can see an image, price and merchant name, providing a more visual shopping experience. Because this format is often so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads.

Local. More than 20 percent of desktop searches on Google are related to location. On mobile, this climbs to 40 percent. Location-aware search ads can help you find what you’re looking for more easily by putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is located and view a map with directions.

Social. With the +1 button people are able to find and recommend businesses with their friends. Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day. If you’re a business owner, the +1 button enables your customers to share your products and special offers easily with their network of friends, amplifying your existing marketing campaigns.

We’re continuing to experiment with search ads to help businesses like CafePress grow by connecting with the right customers.

We’re developing ads that provide richer information to you because we believe that search ads should be both beautiful and informative, and as useful to you as an answer.