Guest post: Top 10 local UK business directories compared & rated

This is a guest post by Myles Anderson of Brightlocal.com. Brighlocal is a London-based local SEO company that is building local SEO tools for marketers, web-designers and local businesses. He has also written an excellent companion piece:  Top UK online business directories – comparison of audience figures 2009/2010. In November, I wrote up Brightlocal’s Review facilitation tool, ReviewBiz.

Last year, David Mihm did an excellent piece on UK directories, The Guide to UK Citations for Local Search. He offered up a comprehensive list of citation sources from the professional SEO point of view. I thought that this was a good companion piece to David’s in that it approached the issue from the SMB’s point of view and offered some good, actionable advice as to prioritization of efforts.

Top 10 local UK business directories compared & rated

Online business directories are an important & powerful marketing tool for local businesses. Whether you’re a builder, a hairdresser, a dentist or a driving instructor you can attract new customers and grow your business using an online business directory.

More and more people are turning to the internet to find best local businesses. Online business directories provide a quick & easy route to identify the best businesses.

Recent research shows that people use online directories when they have an immediate need for a local service but they don’t know which business to call. Theyíre ready to buy your services but they’re looking for guidance on which business to select. Over 50% of directory searches result in either a call or visit to a local business. You need to make sure that local business is your business!

Many online business directories offer a free listing and it’s important to get listed in as many directories as possible.

Paid-for listings will often appear at the top of the directory results but there are other ways to get your business to the top of a directory without paying for it (see our article on ‘Perfecting you online business directory listing’)

Top 10 UK online business directories


1. Yell.com

Yell.com - online business directory listingsThe biggest online business directory with over 6 million monthly users*. yell.com offers free, basic online listings but the options to personalise your listing & create standout with photos, service description are non-existent at present. Yell.com recently (Sept2010) bought TrustedPlaces.com and is in the process of integrating the TrustedPlace community & review features into the Yell.com platform. This marks a new era for Yell who have only played the paid-for listings game up until recently. Paid-for listings still remain their focus and costs range from £300-£600 depending on your business category.

Verdict: list your business for free and could be good value for paid-for listing given their large audience size..

2. Qype.co.uk
Get listed in Qype - local business directory

A rapidly growing heir to Yell’s throne. Qype covers all business categories. Qype has a loyal community of regular users who actively rate & recommend businesses. Getting on the inside of this community offers any business a great opportunity. Qype allows businesses to add lots of extra information for free – inc. photos, business description. A full listing will really standout and getting good customer reviews on the site can get you to the top of the listings for free. Qype do offer a paid-for listings service for approx. £50/month which represents good value if you want to boost your business leads.

Verdict: list your business, add extra detail; consider their paid-for listings if you have the budget..

3. HotFrogUK.co.uk
Get listed in HotFrog - UK busines directory

A relative newcomer to the UK, this bizarrely named directory has grown rapidly due to itís excellent ranking in Google. All listings are free and a business can lots of extra information which will help you to get up their ranking and also start appearing in Google for relevant search terms.

Verdict: list your business for free now and benefit as this directory grows in influence..

4. Vivastreet.co.uk
Get listed in Vivastreet - UK business directory listing
This is a free local classified advertising service not a directory. Vivastreet has a monthly audience of over 1.2 million users and they rank very well in Google. Local businesses should use the site to promote their latest special offersor any local events that you put on. Listings donít remain on the site for too long (they expire when your so youíll need to update regularly. Your listings will provide a Citation in your Google Places listing (see this article for more on Google Places & citations).

Verdict: advertise your latest deals & local events for Free..

5. City-visitor.co.uk
Get listed in City Visitor - uk online directory
A well established online directory but with an aging design. They offer a basic free-listing which is useful as a Citation for your Google Places listings. Theyíre business is paid-for listings and they will try hard to persuade you to buy into their directory but iím not convinced of the value or return.

Verdict: list your business for free but not worth paying for..

6. FreeIndex.co.uk
Get listed in Freeindex - UK online business directory

Another rising star in the UK. FreeIndex only offers free listings and uniquely they donít buy in a list of basic business information. Each business listed on FreeIndex has been added by the business owner which is what makes it so powerful in itís Google rankings. FreeIndex also offer a lead-generation service for local businesses.

Verdict: list your business for free but explore the lead-generation options as they could prove good at generating new customers..

8. Bizwiki & AccessPlace
Get listed in Bizwiki - uk local business directory

2 separate directories but they share information, so if you list on Bizwiki you get a listing on Access Place – great, 2 for 1! Their combined monthly audience is approx. 700,000 and you can list your business for free and extra information including photos, service description, opening hours etc…

Verdict: go for free listing and generate some positive user reviews to get to the top.

8. Yelp.co.uk
Get listed on Yelp - uk business directory listings

Yelp is huge in the US – Google recently tried to buy them for a reported US$500m! Theyíve been in the UK for a couple of years and are rapidly building a loyal audience – theyíve grown from 100k users to 500k in 12 months! Yelp is known primarily for their restaurant reviews but they cover all business categories. User ratings & reviews are an important factor on Yelp and to get the most out of the directory you need to get to know the community.

Verdict: will be a major force soon so list for free and start generating some user reviews..

9. Bview.co.uk
Get listed on Bview directory - online local directory listing

They’re focus is on local deals more than traditional online directory. You can list your business for free and add a local offer (see this article about local discount vouchers). Still quite London-centric, their local vouchers are distributed to a number of other sites & mobile apps and they get a great response.

Verdict: great lead generator with discount vouchers so list for free, add a voucher and wait for the phone to ring..

10. ViewLondon.co.uk
Get listed on View & View London - London local business directory
View is a lifestyle & entertainment directory so if youíre a pub, bar, restaurant, club, venue etc…then this is for you. They now cover most major cities in the UK and are growing rapidly. You can list your business for free & add lots of extra information. They have a number of advertising & paid-listing opportunities. Theyíre not cheap but iíve heard from business owners who use it that it works.

Verdict: if you’re an “entertainment” business then list your business for free and consider testing their paid-for options and see what the return is like..

Conclusion: Online Business Directories are a great local marketing channel if used correctly

Online business directories represent a great local marketing channel for local businesses. Local businesses should take advantage of the Free listing opportunities and focus their efforts on getting their customers & directory users to leave positive reviews in order to reach the top of the listings.

If you have some additional marketing money available then you should consider paying for priority listings in the leading directories but make sure you negotiate and push them for extra value – it’s a competitive market!

Streetview now Captured by Tours

I was away when GEarth v6 was released but I was excited to see the pegman make it into GEarth bringing the smooth usability of streetview in GMaps into GEarth.

Others have documented the feature well but no one in the blogosphere appears to have noticed (and isn’t mentioned in the above clip) that you can now record streetview in tours too: tour of the walk from Waterloo Station to the London Eye. All you do is;
  1. record a tour in the normal way,
  2. drag and drop the pegman (orange man icon on the main screen controls) half way through to enter streetview
  3. navigate around in streetview
  4. click ‘Exit Street View’ button top left of your screen to exit street view
  5. stop the tour.
to quote a famous meerkat: ‘simples’
This has a ton of applications:
  • What better way to direct your friends to the pub?
  • Real estate (relators in US speak) adverts showing the town amenities close to their property
  • Teaching human geography
Well done Google, a smart feature all round.
Techy KML Details: GEarth 6 has spawned a new gx KML element: “gx:ViewerOptions“, this element inserted into a FlyTo parent with”gx:option name=”streetview”” tells GEarth to changes from normal to Streeview in the middle of a tour. ViewerOptions also allows historical imagery and sunlight conditions to be captured as well.

Five Great Fusion Tables + Maps Examples

WikiEDdata – Mapping Poverty in Washington School Districts


The most powerful maps allow users to quickly understand the significance of large amounts of data. Using Fusion Tables, polygons representing school districts and poverty levels are rendered and colored based on their assigned values in the tables.

Clicking on a district polygon will bring up an infowindow containing a poverty line data chart, dynamically generated through the Google Chart API.

Reporting Road Potholes in Spain


Fusion Tables makes crowdsourcing easy. Using Fusion Tables, Otrobache.com allows Madrid citizens to log on and report the location of potholes. The newly reported potholes appear on the map in real time (as soon as the map is refreshed).

The Telegraph – UK Charities Map


Fusion Tables is a great way to store and quickly render large amounts of data. The Telegraph used Fusion Tables to catalog and map literally tens of thousands of charities throughout the UK.

Analyzing Concealed Handgun Licenses in San Antonio


From San Antonio Express-News, “The Texas Tribune analyzed a Department of Public Safety database that tracks concealed handgun licenses in Texas. The Tribune’s analysis found that the number of gun permits in an area often correlates with income and political beliefs.”

Fusion Tables is used here to overlay the data with boundaries and view possible correlations. The implementation also makes use of Gradient styling. Gradients allows developers to specify a color ramp and a number range; features will be displayed in the color appropriate for where they belong in the range. Much like the built-in Intensity map visualization, but now you can change the colors and use your own boundaries!

Boris Bikes on Fusion Tables


Using geometry styling controls in Fusion tables, this implementation is a live visualization of London Cycle Hire Rank availability using data from the Boris Bikes API.