He’s back now with an updated file that generates some slick animations to fly you to London and to animate the rising water. Try it yourself with this KMZ file.
Making it even better is all of the additional 3D buildings that have been added to London this year, making things look much more realistic and helping to show the depth of the water.
Sitelinks have been around for a while, but when we first launched them years ago, they were much more limited—a single row of just four links:
It turns out that sitelinks are quite useful because they can help predict which sections of the site you want to visit. Even if you didn’t specify your task in the query, sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website’s content, and let webmasters expose areas of the site that visitors may not know about.
As it became clear how valuable sitelinks were, we continued to improve their appearance and quality. We rearranged them into a column of links to make them easier to read. We doubled the number of links, creating direct access to more of the site. We started showing sitelinks for more results and we continuously made improvements to the algorithms that generate and rank the links. With each of these changes, people used sitelinks more and more.
That brings us to today’s launch. Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.
In addition, we’re making a significant improvement to our algorithms by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. This reduces link duplication and creates a better organized search results page. Now, all results from the top-ranked site will be nested within the first result as sitelinks, and all results from other sites will appear below them. The number of sitelinks will also vary based on your query—for example, [museum of art nyc] shows more sitelinks than [the met] because we’re more certain you want results from www.metmuseum.org.
(Via the Inside Search blog)
In November 2010, we began displaying relevant emergency phone numbers at the top of the results page for searches around poison control, suicide and other common emergencies in 14 countries. Today, we are making it even easier for you to quickly reach the help you may need by adding click-to-call capabilities for all of these emergency information search results.
We piggybacked on the way that our mobile ads team enabled click-to-call phone numbers in local ads on mobile devices. This capability enables businesses to make it even easier for customers to reach them when those customers search on Internet-enabled mobile devices. The functionality seemed ideal for the emergency information feature.
Previously, mobile users in one of these countries who conducted searches around poison control, suicide and common emergency numbers received a result showing the relevant emergency phone number.
People on mobile will now get the same result, but the phone number will be a link that allows you to dial the number instantly, just by clicking the link.
We hope this addition is a small step that helps connect people with crucial information that they need immediately.