The CafePress Experience With Ads

When CafePress first started printing shirts in 1999, online retail was still a nascent industry and Google had yet to sell its first ad. Soon CafePress started selling products through search ads on Google, and their business took off. Today, CafePress hosts millions of shops online where customers can choose from more than 325 million products on nearly any topic, from wall art to phone cases.

Just as CafePress has broadened its offerings over time, we’ve also worked to improve and expand our search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.

Today CafePress uses Sitelinks to direct people to specific pages of their website, helping customers find what they’re looking for faster. On average, ads with three rows of links, or three-line Sitelinks, are more than 50 percent likely to get clicked on than ads without Sitelinks. More than 200,000 advertisers have joined CafePress in using Sitelinks in at least one campaign.

Monday at Advertising Week in New York City, I’ll be talking about how advertisers have been quick to adopt these new formats since we first began experimenting nearly two years ago. Businesses from the smallest retailer in Idaho to the largest Fortune 500 company in New York have seen how these innovations in search advertising can help grow successful businesses. In fact, roughly one-third of searches with ads show an enhanced ad format.

Here are a few ways these new ad formats are helping people find valuable information faster:

Visual. Not only can you find theater times for a new movie, you can watch the trailer directly in the ad. Media ads put the sight, sound and motion of video into search ads. With Product Ads, people can see an image, price and merchant name, providing a more visual shopping experience. Because this format is often so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads.

Local. More than 20 percent of desktop searches on Google are related to location. On mobile, this climbs to 40 percent. Location-aware search ads can help you find what you’re looking for more easily by putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is located and view a map with directions.

Social. With the +1 button people are able to find and recommend businesses with their friends. Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day. If you’re a business owner, the +1 button enables your customers to share your products and special offers easily with their network of friends, amplifying your existing marketing campaigns.

We’re continuing to experiment with search ads to help businesses like CafePress grow by connecting with the right customers.

We’re developing ads that provide richer information to you because we believe that search ads should be both beautiful and informative, and as useful to you as an answer.

SightSpace 3D

Have you ever wanted to take your SketchUp models on the go? Our friends at the Boulder-based start-up, Limitless Computing, have a solution for you: their recently released SightSpace 3D app allows you to view SketchUp models on the iPad, iPhone, or iPod (Android support coming soon).
I gave it a whirl and the viewer is quite good. Orbiting a SketchUp model with single finger, panning with two, and pinching to zoom in and out is very satisfying. Loading models onto your mobile device is easy too; the Google 3D Warehouse is integrated in the app and you can also load models through Dropbox and email.

The 3D Warehouse is integrated into the app making it easy to load models

The mobile viewer would be neat enough, but SightSpace 3D’s killer feature is the Augmented Reality (AR) viewer, which gives you the ability to overlay 3D models onto the physical world. Any geo-located Google SketchUp model can be exported to a KMZ file, placed on an iPad 2 or iPhone 4, and viewed in real-time, in a real place letting you actually walk through the space. As you can imagine, this is useful for previewing construction projects, displaying kitchen designs, urban planning and much more.

An apartment complex is superimposed on undeveloped land, to scale. (Model courtesy of Hilliard Architects, San Francisco, CA)

Additional features include bookmarking views, taking snapshots in both Viewer and AR mode, and the ability to annotate and email notes directly from the app.

Annotations and photos of a model get added directly to an email

SightSpace 3D is available now in the iTunes store now for $15 US, so go download it today.

The historic and cultural sites of Mexico

Nothing compares to the sensation of visiting a place where history was made. Exploring castles, pyramids and other historical landmarks in a country provokes a deeper understanding and respect for unique cultures and creates a sense of belonging. Today, technology enables us to expand our horizons in a matter of clicks, bringing foreign cultures and history to us from around the world.

Mexico is a country full of natural beauty and cultural heritage. It’s archaeological sites attract hundreds of thousands of tourists each year. Today, we are making these historical landmarks more accessible than ever by bringing an interactive atlas from the National Institute of Anthropology to Google Earth.

Download the new KML file of this historical archive to view geo-referenced scale models (many in 3D) of monuments, archaeological sites, museums and other buildings that make up the cultural heritage of Mexico.

View the historic and cultural sites that make up Mexico’s history from anywhere in the world.
Through Google Earth, you can virtually visit 416 locations across Mexico, including 182 archaeological sites, 116 museums, 31 world heritage sites, 83 3D models and 4 schools. Many of the models presented in this interactive guide were created through the ‘Put Mexico on the map’ competition recently hosted by Google and the National Institute of Anthropology.

Learn more about this effort that helps bring Mexico’s history to life by visiting www.OneWorldManyStories.com. We hope this new resource makes it fun to both learn about Mexico’s rich cultural heritage and plan your next Mexican vacation.