Google Apps highlights

Over the last few weeks, Google added a few frequently-requested improvements to Google Apps, including offline access in Gmail, Calendar and Docs, page numbering in documents, and page-level permissions in Google Sites. If you’ve been waiting for these features, please give them a try!

Work offline in Gmail, Calendar and Docs

You can connect to the Internet in more and more places now, but you probably occasionally find yourself in situations when you can’t use web apps because of spotty connectivity. Now you can stay productive even without a connection in Gmail, Calendar and Docs on Chrome, thanks to new offline capabilities for each of these applications.

Free calls home for overseas U.S. Military personnel

On Tuesday, Gmail also added the ability for all U.S. Military personnel with valid .mil email addresses to call the United States for free. We appreciate the hardships our troops face, and we hope to make staying in touch with friends and family a little easier for them while they’re deployed.

Page numbers in Google Docs

A while back we added page headers and footers in Google Docs, and now you can add automatic page numbers at the top or bottom of your pages. We’ve heard from plenty of students and teachers who asked for this feature, so we’re glad to be making Google Docs just a little bit better for them.

Page-level permissions in Google Sites

Sometimes project sites are most useful when the whole team can access everything in the site, but there are other situations—like when you’re sharing a site with a client—when you might not want everyone to have full access. That’s where page-level permissions come in handy. It’s a simple way to specify who can see each page in your Google Sites.

Administrative audit history

Another useful feature that we added for organizations this week is administrative change reporting. This new area of the control panel lets admins see a record of administrative changes that have been made to their Google Apps setup, including changes to user accounts, application settings, mobile settings and administrative delegation.

Who’s gone Google?

More than 4 million businesses are using Google Apps now, and the wave of organizations switching over continues to accelerate. Yesterday at Dreamforce, Eric Schmidt shared a couple new details about the growing momentum in this area, including the fact that more than 5,000 businesses sign up each day, and that there are more than 40 million total active users in organizations using Google Apps.

To get a flavor of how organizations are putting Google Apps to work, Viocorp, North Carolina A&T State University and Lamar Advertising shared their stories over the last few weeks.

Voice Search Google Maps!

Without using your keyboard, you can now talk into Google Maps to look for places and get directions. If you’re using a Chrome web browser in the U.S. (English only for now), simply click the microphone icon and speak into your computer.

 

Click the mic and ask for a place to get started

Using voice search can make it easier to find hard-to-spell places (like Poughkeepsie or Liechtenstein) or simply get directions without typing (for example, say “Directions from Los Angeles to San Francisco”). Or if you’re interested in exploring the world through the Earth layer (using the plugin), you can just say where you want to go and fly over to that location directly within your browser!

 

 

Fly to places just by saying your query

If you didn’t already know, you can also use voice commands on Google.com, your Android device or on the Google app for your iPhone. Take a look at this video for desktop voice search to find out how voice actions can make your life easier.

Android App Inventor

 

App Inventor for Android provides an easy, gentle way for programming students and other curious folks to create apps for Android devices. Incubated and launched by Google, App Inventor will now be shepherded by the new MIT Center for Mobile Learning. App Inventor godfather Hal Abelson will oversee the new center along with two distinguished MIT colleagues.

While App Inventor is just starting out, the recently discovered Protoanguilla palau eel is an amazing 200 million years old. This eel has never been seen in the fossil record; in fact, it’s being called a “living fossil”. It is so unique that it occupies its own species, genus, and family.

Finally, as you ponder the implications of developing mobile apps and living prehistoric eels, you can enjoy a nice paper banana.

If You are Hit by Competitor Spam Review

Barbara Oliver & Co. Jewelry’s Google Place page was hit with what appears to be a competitor spam review. The review is rather bizarre with racial innuendo and unfounded accusations. It would appear that the reviewer had not ever visited the store.

The timing of the spam review is interesting. There have previously been review complaints against other businesses in her market for having posted their own fake reviews. With Google no longer counting 3rd party reviews as of July 21st, there was a radical shift in the number of counted reviews showing for businesses that were returned in key searches in the market. Barbara fared well with the new review count totals while others in the market did not. Whether these facts are related to the spam review is unclear but I thought they added context and certainly raised suspicions.

The review is in technical violation of Google’s review guidelines although it is not at all obvious that it will be taken down by Google or if they will take it down, when. And like all reviews of this type, it points to a process failure in how Google handles review take down requests by SMBs.

Because of Barbara’s many positive reviews it had no impact on her star rating. Fortunately the best of all possible events occurred when a client responded to the bogus review directly and came to Barbara’s defense and another review was posted pushing the spam review down the page. It certainly points to the benefits of having happy clients speaking on your behalf in the on-line conversation.

I have been of two minds in regards to an owner response and have more questions than answers at this point. Would the review be somehow legitimized by any response? Would it bring unwarranted attention to it? Can a response be written, focused on future customers, that would stand the business and Barbara in good stead? Or is steady at the helm, garner new customer reviews the overall best, singular tactic? Barbara of course was calling for blood but was willing to take my advice and she recognized the power of having her customers speak on her behalf once that occurred.

The question at hand that I would like help answering: Should Barbara provide an owner response? If so why and what should the response look like? And if not why not?

P.S. a few simple Google Places Reputation management tips:


- With the new Places layout on the desktop, Offers (aka coupons) push reviews below the fold on both the desktop and mobile.
- The Share an Update (available from the analytics view) also pushes reviews down the page albeit not as much as a coupon
- Also if a previous reviewer simply edits/re-saves their review it will ascend to the top of the list pushing more recent reviews down.