Lewis on Wonderful Necessity


“It is wonderful what you can do when you have to.”

– C.S. Lewis (1898–1963)

Irish writer, scholar

Take action.

Make the call (contact).

Ask the (real) questions.

Seek out the objections (the truth).


Don’t waste a moment going through the motions.

You’re in sales. Everyone depends on you.

“Look around, leaves are brown

And the sky is a hazy shade of winter.”

Paul Simon (1941 – )

American music artist

Bono on Pushing Your Luck


“When you stop taking chances
You’ll stay where you sit
You won’t live any longer
But it’ll feel like it

–Bono (1960 – )
Irish music artist and activist
from ‘Summer Rain’

“Diligence is the mother of good luck.”

– Benjamin Franklin (1706–1790)
American statesman, scientist, and printer

luck: noun: a force that makes things happen

You want more luck? Be the force that makes it happen…

  1. Prepare. Work hard to be ready for the opportunities that are important to you. Research. Practice. Perfect.
  2. Be awake. Pay attention to the people, events, and things around you. Evaluate logically and trust your gut instinct.
  3. Take action. Put yourself out there. Explore. Be vulnerable. Make contact with people. Take risks.
  4. Expect positive results. Optimism improves your chances. If (when) you fail, embrace the lesson and continue on, smarter.

That’s it. Now go be lucky (and sell something).

Smith on Getting Ready


If you stay ready,
you ain’t gotta get ready.”

–Will Smith (1968 – )

American producer, actor, music artist

Professionals are prepared. Period.

SalesReady (‘sAlz-’re-dE): adjective

1: relentlessly prepared mentally and physically for any possible sales scenario that may arise at any time 2: leaving nothing to chance 3: a pleasure to work with

Are you and your team SalesReady? Is everyone on the same page?