Now playing: Faster movie search on Android and iPhone

With the December movie season in full swing, we’ve just made it even faster and easier to discover movies, showtimes and theaters, all from your smartphone. Now when you search for [movies] or your favorite theater like [century san francisco] on from your phone, you’ll see interactive results for movies in a new swipeable ribbon, with the most relevant information displayed at the top of the page.

For each movie, you’ll see the movie poster, a short summary, ratings and the nearest theaters and showtimes. Designed to help you quickly browse what’s playing in theaters now, this information instantly updates as you slide through the movie posters — no need to wait for a page to load or to use the back button.

To learn more about a movie, tap the movie title to find details like the cast and a full summary. And if you see a play button on the movie poster, you can tap to view the official trailer. You can even buy tickets directly from your smartphone by tapping on underlined showtimes — and skip past those long holiday box office lines!

So the next time you head out to see sagas of vampires, the world’s biggest Muppets fan, dancing penguins or nearly impossible heists, try the new interactive results for movies by visiting on your iOS or Android phone’s browser and searching for [movies], [theaters] or a movie title. This feature is available in English, in the US.

(Cross-posted on the Inside Search blog)

Sneak Peak: QRCodes and iPads in The Grant Museum

Here at University College London, the Grant Museum of Zoology, which contains some of the rarest extinct animal specimens in the world, is to re-open on 15 March, 2011 after an eight-month renovation and moving period. Over the past few months we have been working here in CASA with the nice people over at the Centre for Digital Humanities and UCL Museums to build interactive signage for the exhibits.
Based around the ‘Tales of Things‘ technology, each artefact has a QRCode and Twitter Hash Tag allowing digital conversations to be carried out both inside and outside of the museum space. In typical ‘sneak peak’ photo mode, below is a look at one of the iPad mounts:

We are not sure why all first look photos are blurred, but such is the case. The project, known as ‘QRator’ is placing 10 iPads around the museum to explore new models for public engagement and informal learning in museums using handheld mobile devices and new interactive digital labels. The aim is to enable the public to collaborate and discuss museum concepts and object interpretation with museum curators, and academic researchers.
Wired UK has a good article on the Museum with a mention of QRCodes, for a more in depth view of such matters head over to Digital Nerdosaurus.
We will have much more on QRator over coming weeks….

127 new dimensions and metrics through the Google Analytics API

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!

Some of the powerful new data points are:

  • Unique visitors – ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors). It also supports significantly more valid combinations.
  • Organic Searches – The number of organic searches within a session.
  • 10 new Adwords dimensions – Including Matched Query (what people searched for, not the bid term) and Placement Domain (which site you content ads were running on).
  • Search Result Views – The number of times a search result page was viewed.
  • 3 Time dimensions – To simplify plotting graphs.

We also included 111 calculated metrics to make it easy to query most common calculations in the reports, such as bounce rate, cost per conversion, and margin. Now, getting calculated metrics is both more convenient and in parity with the calculated metrics in the UI.

You can see a complete list of the new dimensions and metrics in our public changelog.

With all these dimensions and metrics, it can be time consuming to find the values you are looking for. To simplify this, we’re also launching a new interactive dimension and metric search tool. You can use this interactive tool to search for a dimension or metric using its search-as you-type feature. Even more exciting is the ability to easily determine valid dimension-metric combinations just by selecting the dimensions/metrics that you want to request. Here’s a screenshot:

We hope that you will find this new tool and additional data useful. As always, we look forward to hearing your feedback, in our developer group.