Google Places Search – This is not a test, I repeat, this is not a test…

It appears that Google is willing to fill the results page with local Places Search results if they are in fact the most relevant results on a given search.

Mike Ramsey, our intrepid Idaho local marketer, alerted me to the occurence of 9 local results showing on the search: Boston Personal Injury Lawyer. I ran the search against Safari Mac, Firefox Mac, IE 8, Chrome PC and all are showing 9 local search results.

All of the results had reasonably optimized websites and claimed Places pages. The fact that the results are showing in Idaho and NY and are visible across major browsers on different platforms indicates that this is unlikely to be a test. It seems clear that Google is now not arbitrarily limiting local results to a specific number on the page if there are relevant blended Places results for the query. For the Boston lawyer search, a directory site was not visible in the first two pages of results with Superpages and Avvo respectively showing results at positions 5 and 6 on page 3.

As recently as the end of October, Andrew Shotland was seeing strong IYP traffic on sites he was monitoring and wrote the post Maybe Local Directories Aren’t Dead After All?. He noted that “rumors of the Yellow Pages death have been greatly exaggerated”.

Clearly, there are opportunities still for IYPs but they also seem to be becoming smaller as time moves on.

Here is a screen shot….

(Click to view larger)

A similar result, although with only 8 local listings, shows for the search submitted by Plamen yesterday for Bail Bond Service Sacramento Ca. with the first directory result showing on page 2.

Microsoft Previews Windows Phone 7 at NYC Event

Last night at a press event in New York City, Vin Rock (from Naughty by Nature) and I got to preview a bunch of new Microsoft products coming out this year, including some new builds of Windows Phone 7.

http://www.youtube.com/v/7EeOkPO3dLQ?f=videos&app=youtube_gdata

Carl Jung on Knowing Yourself

“Everything that irritates us about others can lead us to an understanding of ourselves.

–Carl Jung (1875–1961)
Swiss psychiatrist

Email this quote

Sales commandment…

Thou shall not interrupt or talk over a prospect or customer.

Have you ever considered how ridiculous it is to do this?

Why does it happen? Could be the excitement of how well your offering meets their need, poor listening training, ego (Let me show you what I know instead of learning what you need!), or just plain rudeness.

Here’s an idea…

When you and your team are talking with your prospects and customers, be sure to drop a small gap of silence in between what they say… and your response – just an extra second or two.

Do it when you’re asking your questions about their challenges and needs and in general conversation. Not only will it improve your rapport, but in many cases, you’ll also enjoy the extra information you learn when the other person continues to talk.

This is thoughtful listening and one of the surest ways to make a better connection with your prospects and customers.

Practice it with your team in your daily discussions. Practice it with your friends and family in your personal discussions.

In your sales efforts, make it your habit.

You’ll be amazed at what you learn.

(Gap of Silence printable reminder)

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