Dutch geo-modelers gather to model The Hague

Delft, The Netherlands was the most recent location for a Your World in 3D workshop. The goal of the event was to gather members of the local community to learn Building Maker so that they could model The Hague. Design8, an established Google SketchUp distributor in The Netherlands, organized, promoted and led a very successful event. Over 60 people attended the workshop, which was held at the ultra-modern technical facilities of TU Delft, a prominent Dutch engineering school.

The Dutch version of YMCA?

The day was kicked-off with a presentation from Professor Alexander Verbraeck of TU Delft, where he shared numerous examples of how 3D digital models were being used today. “It’s no longer a fringe area of study” he said, “3D is very much here to stay.”

Participants listen to opening remarks.

I followed with a brief summary of why Google was supporting these workshops and why it was important for local residents to develop and maintain 3D models of their cities. To paraphrase: “The built-world is undergoing change every day. Local residents are in a far better position to maintain an accurate view of their town than Google.”

Workshop attendees ranged in both age and experience. We had everyone from teenagers who have grown up with computers in their lives, to retirees who are eager to learn a new skill. Building Maker is a tool that suits all ages and skill levels. The Hague was added to Building Maker in December with a few other cities. Geo-modeling has been popular in The Netherlands since the concept was first introduced in 2006, so the strong interest the workshop received wasn’t unexpected.

Orlando from Design8 assisting a workshop participant

After a short introductory demonstration by Orlando Sardaro of Design8, attendees began modeling. Prizes were offered for the best model and for the most models created. Had we offered a prize for “most distance traveled”, Supermodeler MILO Minderbinder would have walked away with two awards. The young man, (who is not yet old enough to drive) endured a three-hour train ride (each way!) to attend the workshop. Not unexpectedly, MILO put his modeling talents to work and created this terrific model in SketchUp in the short time he was there. The prize for his work is a 3D print of the model, provided by i.materialise.

Nicole and I would like to thank Design8, TU Delft, and all the attendees for a terrific day!

Loci 2010 – Matt McGee

Matt McGee needs little introduction to most readers here. He has been involved, perhaps longer than I, in the local space as a consultant, practitioner and writer and was one of my first virtual friends in the space. I have had the good fortune to have had Matt become a real friend and we often “tour” together with GetListed Local University. He maintains his own blog Small Business Search Marketing, is Executive News Editor at Search Engine Land and a moderator and editor at Sphinn.

His sense of internet marketing is keen and one that I listen to and trust even if having him in my social graph at Hotpot skews the results to pizza.

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I’ve been enjoying the previous articles in this series. I don’t agree with all the opinions on what was most important in 2010, but that’s surely part of the fun. I do agree that 2010 was a big year for the local industry. Marissa Mayer, one of the most important people at Google, was “promoted” to a position overseeing local and mobile. Google launched Places Search, a whole new take on local search results. Bing made some very cool upgrades to its maps product. Facebook took a real step into the local space with Facebook Places. And so much more. 2010 was a BIG year for local/mobile.

But for all the progress, I’m still struck by how undeveloped the space is as a whole. So, at the risk of having you call me “Debbie Downer” (that’s a Saturday Night Live reference, Professor), I’d like to list 10 things that are still missing, broken, or unsolved in local at the end of 2010.

1- Google Places is still filled with bugs, from merged listings to problems with reviews and so much more. I have a gut feeling that spam is somewhat better than it’s been, but there are so many more problems for such an important piece of the local puzzle.

2- It’s still borderline impossible for the average person to track local/”pack” traffic in Google Analytics. There have been several articles that teach semi-complicated methods for doing this, but those articles shouldn’t be needed.

3- On a related note, the Google Places business dashboard remains mostly useless. The data is several days old and the stripped-down referral keyword list remains often frustrating. It would be better for Places to integrate directly into Google Analytics.

4- Bing still doesn’t offer any stats in its Local Listing Center. Nor does Yahoo.

5- Google still appears to be much more interested in acquiring small businesses (as Google users) than they are in actually supporting the ones already in the fold.

6- We still can’t manage multiple Places listings (for different clients) from a single interface. (Bing and Yahoo also don’t offer this functionality.)

7- There’s still no effective SEO/visibility solution for businesses without a location or for businesses that need to hide their location. Google’s product for those businesses seems to do more harm than good, and Bing doesn’t even have a product for them.

8- Neither Google, Bing, nor Yahoo allow a local business to integrate their Facebook and/or Twitter content into local business listings. I think Citysearch is the only local provider that has this functionality. Why?

9- There’s still no real solution to the call-tracking dilemma. SMBs want/need to track calls, but multiple phone numbers wreaks havoc on the trust of your primary business listing.

10- Neither Google, Bing, nor Yahoo provide any review management tools inside the business listing dashboards.

I’ll stop there with a “thanks” to Mike for letting me contribute to this series, and a “thanks” to you for reading. Hopefully we’ll see some or all of these things improve in 2011.

Clouse Encounters of the Semantic Kind

Explorers are we intrepid and bold
It was bound to happen. Some time ago I got curious about the whole semantic web thing. Working on the geoportal extension at ESRI, we’re looking for ways to improve connecting users with producers of geospatial resources. With the advent of systems of systems (although sometimes feeling like turtles all the way down), assuming that a single catalog will do the trick is not an option. So I embarked on a journey into the world of linked data, RDF, and all the fun that comes with that

Out in the world amongst wonders untold
A couple months ago, I got invited to participate and present in a workshop at WMO about information access enablers. Tim Berners Lee suggested to the organizer to look into the RDF model as a way to allow linking data across organizations.

Equipped with a wit, a map, and a snack
So after seeing data.gov experimenting with SPARQL I felt it time to do some experimenting myself. Got some content from data.gov through the REST interface provided by geodata.gov (all 270,000+ geospatial datasets in data.gov actually are registered in geodata.gov and data.gov reuses this content through a web service. how gov 2.0 is that!), downloaded joseki, generated a Turtle file of the catalog, and had my own SPARQL server up and running. All while flying from Amsterdam to DC on my way from WMO to the Gov 2.0 Expo.

We’re searching for fun, and we’re on the right track
At Gov 2.0 I got a unique chance to sit down with TBL and discuss some of our work. You just don’t pass on an opportunity like that! INFORMATION.ZIP. Later that day TBL met with Jack and it suffices to say that SPARQs flew through the room (pun intended). How to model spatial relations in RDF? How to handle relations that aren’t explicitly expressed but are determined on-the-fly as a result of some question? What does ‘nearby’ actually mean?

Like any meeting with your professor at college, you leave said meeting with more work than you entered… I loaded various w3c documents, RFCs, and more prior to board the airplane for California.We’re just starting to learn the possibilities of RDF, SPARQL. Providing a text box for someone to fill out an obscure query is not enough. But there already are some good examples available, such as the site This We Know.

to be continued…