Huxley on Truth vs. Wishes

 

“Facts do not cease to exist because they are ignored.”

– Aldous Huxley (1894–1963)

English writer

annoy: (uh-’noi) verb: to disturb or irritate especially by repeated acts

The last thing we want to do is annoy them (our prospects & customers).

It’s never our intent. But our intent doesn’t matter.

What we do matters.

Here are the sales facts…

They don’t like it when…

  • we’re pushy
  • we call too much
  • we’re “just checking in”
  • we’re unprepared
  • we’re disrespectful of their time
  • we keep calling if they say they’re not interested

Gates on Loving the Unhappy

 

“Your most unhappy customers are your greatest source of learning.”

–Bill Gates (1955 – )

American businessman

Co-founder and chairman of Microsoft

You can draw value from a naysayer or cynic by remaining objective and positive in your thinking (yes, it can be tough).

Occasionally, they’ll point out valid hurdles or challenges you haven’t seen (even if they present it like an @ss). With their help, if you can remain objective (and keep your ego in check), you’ll have a better chance of getting something valuable from the interaction.

Stay objective. Be no ego. Get value.

___________________________