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Google Apps Marketplace – Developer Survey

The Google Apps Marketplace team would like to get feedback from the developer community on your experience with the Marketplace and what you think can be done to improve it.

Please fill out the survey below if you have an installable app on the Marketplace (using the Add it Now blue button), are actively building an installable app or previously had an installable app on the Marketplace.

Most questions are optional, so please provide the feedback most important to you even if you don’t have time to complete the whole survey.

We’d also like to offer the opportunity to speak 1:1 with the Google team about your Marketplace app. If you’re interested, please provide a proposed agenda at the end of the survey.

-Ryan, Scott, Steve and the entire Apps Marketplace team

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If you do not see the survey embedded above, please visit the form directly.

Consumer Attitudes and the Recommendations of Local Business

Bightlocal has released their findings from their Local Consumer Review Survey 2010, Part 3.

The survey highlights some interesting findings –
27% of consumers have recommended a local business on Facebook – rising to 32% in female consumers & also in younger consumers (aged 16-34)
Reliability, Professionalism & Friendliness are the most important traits that lead to a customer recommending a business
52% of customers would more likely to recommend a business if it had a good special offer.
40% of customers would be more likely to recommend a local business if they benefited directly

You should visit the site for all of the information but here are some of the highlights that interested me.

Which of these local business types have you/would you recommend to someone you know if you had a good or bad experience?

The types of businesses that are most frequently recommended are those that are most frequently used.

In the last 12 months have you recommended a local business to people you know by any of the following methods?

People are more lilkely to use word of mouth and Facebook to recommend local businesses than a review site.

Would you be more likely to recommend a local business to people you know if they had a good value offer or discount?

Folks are obviously motivated by self interest.

As Myles points out the things that people find important to recommend a business have always been the things that they have found important. A business should be friendly, professional and offer good value in the form of incentives.

But the survey raises the question of how, when and where a business should engage in the process and what value reviews have. Hopefully more on that tomorrow.

BrightLocal Survey- 59% of Consumers use Google Each Month to Find a Good Local Business

Brightlocal.com, a provider of local search tools for local marketers and SMBs, has released a new survey of Local SEO’s and US consumers title: Where do local business websites get their traffic & do consumers appreciate local search results? They surveyed 648 Local SEOs and 1,250 US consumers as to the value of Local search results.

Local SEOs reported that Google Places was the number one source of traffic and Google organic was number two, with Google in total providing 58% of all search traffic. (I have asked for clarification of the results but it strikes me as difficult to ascertain with any confidence where a result from Google is coming from with blended results.) All other sites provided a small percentage of the traffic; Yahoo providing 4% in from both local and organic, Bing providing 3% and Facebook 2%. These numbers reinforced the results that I reported in a much smaller sample of rural visitation in January.

The report found that consumers looked more closely at results that included images particularly in younger demographics. It is confirmation of the general perception in the SEO world of the benefits of the Google included visuals. Of particular interest to me, were the consumer usage and satisfaction results.

Question: How often do you use Google to locate and find a good local business? (e.g cafe, bar, plumber, taxi service…)
– 59% of consumers use Google each month to find a good local business
– 31% of consumers use Google each week to find a good local business

Question: In Google’s search results they often display local results*. Which of the following statements best applies to your attitude and use of these types of results?

Key Findings:
-71% of consumers value the information contained within local search results.
-This rises to 80% for those aged 16-34; Only 66% of consumers aged 55+ find these results useful