The “grand daddy” of geo sitemap generators has recently included some new features. Geo Sitemap Generator, first released by Arjan Snaterse in 2009, has added the ability to generate either a schema.org file or a microformatted file of your contact information. In addition to the features in the geo sitemap tool from 51Blocks that I reviewed last week, Geo Sitemap Generator supports multiple locations and now provides a preview of the KML file locations on a Map.
The benefits of multiple locations are obvious if you need them. The benefits of the map preview are not so obvious but very real. KML files require a mapping API to generate the lat long info included in the file. Sometimes the information from the API, even from the same map provider, renders the location differently than reality or differently than the public mapping program. It has always been a good idea to check the KML file’s lat-long accuracy by loading it into something like Google Earth to be sure that it pins the locations correctly. Now Geo Sitemap Generator previews the pins on a Map for you when you go to download your files saving you a necessary step.
There have been two updates to the Places Quality Guidelines over the past two weeks. On July 21st, with the rollout of the new Places Page look, Google added this paragraph (bold added by me):
You cannot create Places listings for stores which you do not own, but which stock your products. Instead, consider asking the store owner to update their own Places listing with a custom attribute specifying brands or products they stock, including yours. While this data may not appear on the Place page, this information continues to help our system understand more about your business and ensure your organic listings appears and ranks appropriately on Google and Google Maps when potential customers perform searches related to your business.
This is a clear indication that while not displaying the information in the Additional details area of the Places listing they are in fact using the information for relevance and rank in retrieval of the listings and you want to still fill in the extra information.
Google added a paragraph to the Quality Guidelines allowing stores within other stores to explicitly note their relationship with the mall or container store:
Some businesses may be located within a mall or a container store, which is a store that contains another business. If your business is within a container store or mall, and you’d like to include this information in your listing, specify the container store in parentheses in the business name field. For example, Starbucks (inside Safeway).
The Atlas of New South Wales is an initiative of the Land and Property Management Authority and it was created with the objective of providing detailed statistics across a range of topics to educational institutions and the broader community. It is built with Bing Map so, provides very familiar to many, simple and intuitive interface to government information.
All the information is presented as a series of thematic map overlays in four categories:
- People (eg. population, health, housing, religion, indigenous population, indexes of relative advantage/disadvantage, crime);
- Economy (eg. labour force, taxation and revenue, and production of fruit and vegetables, oils and grins, and livestock);
- History (eg. information on settlement, State elections and boarders); and
- Environment (including vegetation, geology and soils, and locations of national parks).
Users have a choice between satellite image or roads map as a base layer and can adjust transparency level of thematic overlays. Each overlay is accompanied by a comprehensive legend, explaining the meaning of presented data. A click on individual region brings up a pop-up window with information about the region, presented as charts and gauges.
The Atlas of New South Wales is quite responsive considering the amount of data that is required to present thematic overlays. It would benefit though from a bit more legible charts and access to source data in a tabular format and/ or for download. Overall, the application is well built and very simple to navigate through.
Admit it: You’ve searched for yourself on Google. We all have. No shame there, in fact you should. If you haven’t searched for yourself, then you’ve probably searched for friends, classmates or co-workers.
Two years ago, we launched Google Profiles to help you manage your online identity. Since then, we’ve enhanced profiles to help you connect to other public online services and improve your search results. Today, we’re starting to give Google Profiles a new look and feel, making it even easier for you to control and enrich your public profile.
We think this new design helps highlight the information that’s most important to you, making it easier for people who visit your profile to get to know you. As the new layout gradually rolls out, current users of Google Profiles will notice that their existing profile will automatically update to the new style. To update and add to your profile, simply click on the new “Edit Profile” button.
Because Google Profiles are designed to be public pages on the web, used to help connect and find real people, we’ll be asking people to provide the name they are commonly referred to in the real world. We recently outlined how we think about the different modes of online interaction across our products.
While profiles work well for individuals, we’ll continue to work on new ways for businesses to engage with their customers, so stay tuned for updates.
Don’t have a Google profile yet? Visit profiles.google.com and create a profile that best represents the way you want to be seen by the world.
“No victor believes in chance.”
–Friedrich Nietzsche (1844–1900)
Sales tech tip…
Get specific address information and phone numbers sent to your cell phone or personal device by text messaging Google – perfect for those last minute “I forgot the number/ address” moments on the way to a sales call or when setting up dinner reservations with an important client (or figuring out who else you might see if an appointment cancels or runs shorter than expected).
- Set up Google in the contacts list of your device in the same way you add a friend
- Add Google’s number as 466453 (you can do this each time without adding it to your contact list, as well)
- Type in the name of the business or person on which you want the information, the city, and the state and send it as a text message (sometimes just the zip code will do – even part of a name or a misspelling will work at times)
- Within 5-10 seconds (this is our experience), if the information is available, it’ll be sent back to your device
Absolutely wonderful. Learn more or tip off your most important people (clients, colleagues, family) by forwarding this email.