Booker on The Next Level

“What more could you ask for
in life than to be given an
impossible challenge?

–Cory Booker (1969 – )
American mayor of Newark, NJ

Sales encouragement…

complainless: (adj.) 1. to be free of complaints 2. a pleasure to be around

Your words move others. Your words move you.

Let yours send everyone in the right direction.

Here’s how to be “ComplainLess”…

  1. Be aware. Recognize your typical paths to complaining – what (who) sparks your tendency to gripe. Minimize your exposure to them (eliminating those ‘sparks’ altogether may not always be realistic or the best thing). Know that your grumbling is a complete waste of energy.
  2. Be thankful. Regularly reflect on all the good in your life (people, opportunities, things). Understand and enjoy how lucky you really are. Be entitled to nothing.
  3. Pause before you begin. Clip a complaint as you feel it coming. Put a smile or thoughtful statement in its path. Blame no one. Blame nothing.
  4. Be accountable. Focus on solving problems rather than having them (especially with prospects and customers). Set the example for others and recommit when you slip. Care for yourself and create a positive habit.

Simple. More enjoyable for everyone. SalesTough.

Spread the message with the ComplainLess pocket cards or forward this email to someone with a “Let’s commit to being ComplainLess together.”
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Styling and skinning your apps with TravelTripper

Styling/Skinning RezTrip

At TravelTripper, we make hotel reservation software. Our main product is a “booking engine” called RezTrip, a web based application that allows visitors of a hotel’s website to directly book a stay with that hotel.

As GWT applications go, we think RezTrip, when it comes to the question of styling, presents an interesting departure from traditional development. As a “white label” application, we needed to create our app in such a way that allows our hotel clients the ability to customize not only the “frame” around the application, but also the internal style of the application itself, such as fonts, colors, etc.

In other words, each hotel needs the ability to create their own custom header, footer, or sidebar and have it wrap the booking “application” portion of the page. Furthermore, each hotel needs to be able to change all the colors, fonts, and even some icons within the application.

The desired end result is a single booking engine application, running on multiple web sites, but always mimicking the look and feel of each individual hotel site.

We have two additional constraints:

  1. Cost – While our first priority is building a system with ultimate flexibility, the time spent to create each customization represents a direct bite into our profit margins. The business guys were explicit about keeping these costs to a minimum.
  2. Dynamic Changes – Clients are naturally picky about the appearance of their website, and their tailored booking engine is no exception. Experience told us that we would be fielding constant requests to tweak different aspects of the customized properties. This has to be easy to do and have minimal impact on the overall site performance.

Satisfying our Constraints

Keeping Costs Low

Our in-house GWT team is top-notch, but expensive. The previous version of our application was built on basic JSP/HTML/CSS technology, and the customization work had been done by a more affordable entry-level web designer. Similarly, for this version of the application, we wanted to limit the involvement of our GWT developers as much as possible, where possibly leaving stylistic tweaks to our web designer.

We want the customizer to be able to do *all* the work, without requiring any Java or GWT knowledge.

Making Changes Easy and Harmless

We realized that GWT’s application compilation philosophy changed a lot of our longstanding web development assumptions. We didn’t want to create custom UiBinder files for each hotel’s frame, or have to make spot changes to CSS that would require a full recompile and redeployment of the application.

We want to be able to make CSS changes without recompiling or redeploying the app.

Our Solution

The only way to satisfy the above two constraints is to have all the customization work happen in simple HTML/CSS files that live outside the GWT project and WAR directory. This allows the customizer to work in pure HTML/CSS, directly with the files on the server, without ever having to modify the internals of the GWT application. Changes can take effect immediately, without a need to redeploy the app.

The Application Frame

We decided to have a separate index.html file for each property’s customization. This allows custom header/footer/sidebar HTML, CSS and JavaScript to be included in the hotel’s main page.

Another challenge for us was the need for the application portion of the booking engine to be able to be dynamically resized relative to the user’s browser. To accomplish this, we decided to use a DockLayoutPanel, which handles the separation between the main application and the custom frame. We load an empty SimplePanel into each of the North, South, West, East sections of the DockLayoutPanel, and our application in the Center.

Next, we add special code that runs directly from onModuleLoad() that scours the host HTML document for four DIVs with 4 unique ids: tt-Header, tt-Footer, tt-EastSidebar, and tt-WestSidebar. If the app finds a DIV with those ids, it loads it into the corresponding SimplePanel and auto-sizes to the contents. If no corresponding DIV is found, the app hides the SimplePanel entirely and sets the width or height to 0.

What this means is, that the customizer doesn’t get to lay out the HTML page exactly like it will be displayed when live. Instead s/he must smash the relevant content into the four qualified DIVs. This is a minor annoyance, but at the end of the day, the code itself is still the same basic HTML/CSS/JavaScript, and so it is perfectly manageable by the web designer. The GWT application is already compiled to super-fast JavaScript, so there’s no need for the customizer to know any GWT. Instead, the customizer can just edit the contents in the HTML file and hit refresh to see the changes.

The CSS

Here again, we had to come up with a custom solution. To avoid the recompile/redeploy issue and also to keep it simple for the customizer, we had to handle the CSS for customizing the application without having to modify any code inside the GWT project.

What we ended up doing was creating three levels of CSS:

  1. UiBinder – Any time we needed to use a CSS style to adjust the size or layout of a widget or panel, we kept that CSS code in UiBinder XML. We only want the actual GWT developers to change the layout/size of the UI elements, so they needed to be in a sense “hidden” from the customizer. We loved how the default UiBinder behaviour is to generate md5 class names, allowing us to create lots of custom CSS rules, without worrying about namespace overlap and also ensure that the customizer would know not to override them.
  2. master.css – Next, we created a “master” CSS file where we put all the other CSS styles, which we thought were fair game, to be overridden by the customizer. This is a huge CSS file, but when minimized (yuicompressor) and gzipped, the end result was still better than the latency hit we had when originally we tried to spread these across multiple files (for organizational purposes). Note that the master.css file is loaded directly from the main HTML file.
  3. designer.css – The final layer is the “designer” CSS, which is where we have the customizer put all the CSS rules which override the defaults. The class names in this file all match the class names in the master CSS, but since we load the designer CSS in the page *after* we load the master CSS, the former will always override the latter.

Summary

Despite our constraints, we were able to configure our GWT application to perform exactly as we desired. Our application is fully customizable, both in terms of the surrounding frame layout and also the internal application’s colors and fonts, all without the customizer having to know any Java or GWT. By carefully separating the different layers of the app, we were able to make it easily and efficiently customizable on the fly, without ever having to redeploy the application.

Tools to help the armchair archeologist

A few weeks ago, we showed you a recent case of an “armchair archaeologist” who used Google Earth to discover almost 2,000 archaeological sites in Saudi Arabia.

With more and more stories like this popping up in the past few years, GEB reader “Will from the UK” has built a slick tool to help with the process.

In his words:

I enjoyed your post about the archaeologist who found interesting artifacts in Saudi Arabia using Google Earth. It got me thinking about how to do a systematic search of an area using GE.

There are no tools in GE that help, other than the usual lines / placemarks. Marking an area out using lines is fairly tedious. A grid is a useful solution. I have seen grid generators online, but they tend to come and go, and you need to be online to use them.

I have created a spreadsheet that generates the KML code for a Latitude / Longitude grid. A grid allows a more systematic search to be conducted and also allows more people to take part in a search – the work can be divided between many volunteer searchers.

large-grid.jpg

The resulting spreadsheet is quite impressive, and it is a great way to divide up a large area for more precise searches.

You can download the Excel-based spreadsheet here. The spreadsheet is remarkably powerful, though it has a bit of a learning curve and a few limitations. Fortunately, Will has been generous enough to develop a User Guide (PDF) to help you get started.