Huxley on Can Do, Will Do


“Do what you can to do what you ought, and leave hoping and
fearing alone.”

–Thomas Henry Huxley (1825–1895)
English biologist and educator

A couple bright sides to remember…

  1. Those gatekeepers keeping you from your prospects… You’ll love them once you’re on the other side and your competition comes calling. (Just be sure you’re continually qualifying your prospects — investing your effort only with the best possibilities… ).
  2. That deal you lose to a low-cost provider… Sometimes it can be more valuable in the long run. When the lowest priced product or service doesn’t meet the expectations of a customer, a deeper appreciation of the price/ value relationship is developed. This can create a new sales opportunity from what was initially lost – an opportunity for a much stronger business relationship than otherwise may have existed. (Make sure you keep your cool & kindness so you’re called if it happens.)


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