“Dare to be naive.”

–R. Buckminster Fuller (1895–1983)
American inventor & futurist

 

Being naive at certain points in the sales process can help you…

• Minimize false assumptions about your prospects
• Learn more about your prospect’s true needs & wants
• Learn more about the sales environment (competition, decision makers, influencers, etc.)

When it comes to your product and industry knowledge, be strong.

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