Schultz on Impact


“If you want to achieve widespread impact and lasting value, be bold.

–Howard Schultz (1953 – )

American entrepreneur, chairman of Starbucks

Starbucks opened its first store in Seattle, WA in 1971. Schultz joined the company 11 years later as its director of retail operations and marketing.

It was a trip to Italy in 1983 that inspired the coffeehouse culture that Starbucks now has. Schultz convinced the founders to try the concept in 1984 and it did well.

In 1985, he founded his own company, Il Giornale, and used Starbucks coffee beans for his espresso beverages. Two years later he purchased the assets of Starbucks and changed the name of Il Giornale to Starbucks Corporation.

Today the company does more than $10 billion dollars in sales and has more than 15,000 stores around the world.

“Look around, leaves are brown

And the sky is a hazy shade of winter.”

– Paul Simon