Gandhi on Burning Passion


A burning passion coupled with absolute detachment is the key to
all success.”

–Mahatma Gandhi (1869–1948)
Indian activist

You can draw value from a naysayer or cynic by remaining objective and positive in your thinking (yes, it can be tough).

Occasionally, they’ll point out valid hurdles or challenges you haven’t seen (even if they present it like an @ss). With their help, if you can remain objective/detached (and keep your ego in check), you’ll have a better chance of getting something valuable from the interaction.

Stay objective. Be no ego. Get value. (Seriously)

Young on Burning Bright

“It’s better to burn out
than it is to rust.”

–Neil Young (1945 – )

Canadian music artist

Beginning on Monday (or you could start today too), challenge yourself (and your team) for 48 hours…

When you begin a discussion with a customer, prospect, or colleague give that individual your complete attention until the issue at hand has been fully addressed.

Every single discussion. Every single interaction. The entire 48-hour period.

Don’t let a phone call interrupt an in-person conversation. Don’t let your email distract you from a phone call. Don’t let a passerby, instant messenger, berry, or iThing take your attention away from someone standing right in front of you (or on the phone).

Remember… Sales is an interpersonal profession (and you’re a grown-up).

(Dig deeper and get 5 tips to giving better attention.)