Fuller on Be No Ego

Dare to be naive.”

–R. Buckminster Fuller (1895–1983)
American inventor & futurist


Being naive at certain points in the sales process can help you…

  • Minimize false assumptions about your prospects
  • Learn more about your prospect’s true needs & wants
  • Learn more about the sales environment (competition, decision makers, influencers, etc.)

When it comes to your product and industry knowledge, be strong.