Kabam was part of the initial launch of Google+ Games with two game titles, Dragons of Atlantis and Edgeworld, and we recently added Global Warfare. For these games, we integrated Google In-App Payments and we’re pleased with our games’ monetization to date. There are a couple things we learned along the way that we’re happy to share with the community.
Integrating In-App Payments
Integrating In-App Payments in our games was very simple, especially when compared to other payment platforms. There is excellent documentation available, complete with examples for each step of the purchase flow. We also used open-source libraries such as ruby-jwt to generate the tokens required for each purchase option.
We designed our games and purchase pages around the expectation of instant feedback, making sure to incorporate page loads or refreshes wherever possible. For example, in Edgeworld, a player attacking an enemy base can load the list of Platinum options instantly, without waiting for the list of payment options to load. After their Platinum purchase, the player is immediately brought back to the game, with their new currency and items waiting for them.
Pro tip: strive to reduce purchaser friction
One of the keys to maximizing revenue is to remove as much friction as possible from the purchase flow, making sure as many people as possible get from one step of the flow to the next. Many payment platforms send players to their own website and multi-page checkout flow. The Google In-App Payments approach allows us to keep players on our game page for the entire flow, making sure we can manage more of the process and reduce abandonment.
Last year, the Google DevFest Tour gathered thousands of developers collectively around the world. Attendees heard from peers in the community already running their businesses on the Google platform. Googlers working on various Google developer products and APIs were on hand to talk about the latest and greatest, with best practices on how to improve the quality of web and mobile apps.
To continue giving you the opportunity to interact with us and get feedback, we’ve decided to announce another tour, in addition to the recently announced Google Developer Days. We’ve updated the 2011 DevFest site with tour cities and dates. We will continue to update the site with more detailed information such as venue location, agenda, and registration.
Please remember that space is limited at each location. We cannot guarantee that everyone will be able to secure a spot. We highly recommended you register early and check back for event updates. We’ll email confirmations, which you can then use as your tickets to these events.
“Always do right. This will gratify some people, and astonish the rest.”
–Mark Twain (1835–1910)
Do your actions…
- create a positive buzz about you and your work?
- make others want you as a part of their team?
- make your employer cringe at the thought of losing you to a competitor?
- make your customers excited about referring you to their colleagues?
You want your actions to scream value without the need for you to say a word. This is where you want to be – with those in your company and industry – and with those to whom you’re selling.
This is what creates true economic and job security – the value you and your team create for others.
This is care (what it’s all about).
When you have the opportunity over the next few days, set a reminder to review these four questions at the end of each month. Then, give yourself a little (objective) attention by reviewing them and creating an action plan to improve in each area where you feel you should.
Easier said than done… still needs to be done.