The annual cost of advertising on mobile phones in the world by 2015 will increase to over 11 billion dollars. Such estimates do consulting firm Juniper Research, reported portal Business & Leadership, cited by investor.bg. According to company this year, ad spending in the world will be about 3.1 billion dollars.Analysts said the significant growth of mobile advertising will be associated with that part of advertisers to switch to conduct more targeted campaigns. Furthermore, mobile advertising involves a high degree of involvement of the user.
Another company – Informa Telecoms & Media, said in November that, according to its survey of mobile advertising market in the world this year will be worth 2.3 billion dollars. In 2015, however, according to this study, it will reach around 24.1 billion dollars. Analysts said the highest growth of mobile advertising for the period until 2015to the current volume will be in the Asian region.
As for the mobile advertising market in Russia, the last in 2009 he was worth only 200 million rubles (about 6,5 million dollars). With forecasts of Russian mobile operator MTS, however, by 2013 the cost of mobile advertising in the country will soar to 2.85 billion rubles (over $ 92 million) reported Lenta.ru.