“The first rule is, to keep an untroubled spirit. The second is to look things in the face and know them for what they are.”

–Marcus Aurelius (121–180)
Roman emperor and philosopher

Prune. Not the fruit. The verb.

To prune a tree is to remove the branches and shoots that don’t serve its growth and vigor. But it goes a step further.

A diseased branch or low performing shoot not only doesn’t serve the tree – it drains the energy that can be used elsewhere – the energy that can produce more fruit, more flowers, and stronger branches.

When did you last evaluate your sales day activities against what’s most important to you succeeding (e.g., getting new customers, retaining current customers, driving profitable revenue)?

212 thought: Removing just two diversions from your sales efforts each week eliminates more than 100 distractions throughout your sales year.