“Never follow someone else’s path… unless you’re in the woods and you’re lost and you see a path then by all means you should follow that.”

–Ellen DeGeneres (1958 – )
American comedian and actor

Do your people (customers, prospects, team, colleagues) know they’re important to you? Always? Sometimes? Rarely?

Remember… It’s your occasional words and continual actions that’ll help them know best.

To be sure it’s a closer to always thing, consider implementing a personal appreciation audit each month or quarter for your most important people – remembering that actions speak louder than words (but words are important too).