“It’s better to burn out
than it is to rust.”

–Neil Young (1945 – )

Canadian music artist

Beginning on Monday (or you could start today too), challenge yourself (and your team) for 48 hours…

When you begin a discussion with a customer, prospect, or colleague give that individual your complete attention until the issue at hand has been fully addressed.

Every single discussion. Every single interaction. The entire 48-hour period.

Don’t let a phone call interrupt an in-person conversation. Don’t let your email distract you from a phone call. Don’t let a passerby, instant messenger, berry, or iThing take your attention away from someone standing right in front of you (or on the phone).

Remember… Sales is an interpersonal profession (and you’re a grown-up).

(Dig deeper and get 5 tips to giving better attention.)