“It’s better to burn out
than it is to rust.”
–Neil Young (1945 – )
Canadian music artist
Beginning on Monday (or you could start today too), challenge yourself (and your team) for 48 hours…
When you begin a discussion with a customer, prospect, or colleague give that individual your complete attention until the issue at hand has been fully addressed.
Every single discussion. Every single interaction. The entire 48-hour period.
Don’t let a phone call interrupt an in-person conversation. Don’t let your email distract you from a phone call. Don’t let a passerby, instant messenger, berry, or iThing take your attention away from someone standing right in front of you (or on the phone).
Remember… Sales is an interpersonal profession (and you’re a grown-up).
(Dig deeper and get 5 tips to giving better attention.)