Access your home and work locations in Google Maps

With Google Maps, we’ve made it increasingly easy to save and re-find the places that matter to you. Last year, we introduced the My Places tab which organizes your saved Custom Maps, directions that you’ve previously looked up, and locations you’ve starred, checked-in and rated. Starting today, you’ll also be able to save your home and work locations in Google Maps when signed in with your Google account.

Imagine moving to a foreign country — this means a new city, a new neighborhood, and even a new apartment to call home. That was how I began my summer last year, moving from Boulder, Colorado to Tokyo, Japan. In a new country where blocks, not streets, are labeled and addresses use a different formatting system, finding home was a feat in and of itself. And that’s how the idea to save home and work locations in Google Maps was born.

By saving these locations that are common to you in My Places, you’ll be able to access these addresses by simply typing “home” or “work” when searching or getting directions in Google Maps. Using these keywords will create a drop-down suggestion with the address you’ve set so that you no longer have to type the full address into the search box.

By saving your home and work locations in My Places, you’ll also see special icons to easily identify these locations on the map.

To set your home and work locations, you’ll need to sign in with your Google Account. Once logged in, click the My Places tab in Google Maps and save your home and work locations. From the My Places panel, you can also edit or delete your saved locations by clicking the drop-down to the right of the home or work icons.

With home and work locations saved in Google Maps, we hope to help you navigate your way to these frequently visited places, regardless of where you may be.

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Mobile search- Mo-mentum

Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful and relevant ways.

Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.

Search ads, meet mobile apps

We’re bringing the worlds of search and apps together with mobile advertising in a few ways:

  • Search ads in mobile apps: Lots of mobile apps give people the ability to search for information—like an app that lets you search for a restaurant nearby. Today we’re announcing Custom Search Ads for these apps. These ads provide useful and relevant answers, for people searching within a mobile app. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile.

    Custom Search Ads in mobile apps

  • Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they’re searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
  • Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.

Local search ads—so hot right now

Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:

  • Click to Call: We introduced these ads for high-end smartphones less than two years ago and they’re now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
  • Hyperlocal search ads: Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
  • Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
  • Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile

The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.

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Geo APIs – Mapping Your Business

The Maps API is incredibly flexible, allowing developers to venture beyond the basics of web mapping into very different ways of displaying geospatial data and imagery. One way we chose to highlight this flexibility was in the I/O session “Map Your Business, Inside and Out.”

In this session, we demonstrated techniques for displaying custom data over a map, starting with a selection of locations spread out over the world, then zooming in repeatedly, ending with placing a specific object within a room.

In the video you’ll see how features in the API can be used to organize and display custom data at different zoom and conceptual levels. We talked about a number of concepts, demonstrating the power and flexibility of the Maps API. These included:

  • Overlay Tiler, a tool being developed that makes georeferencing and creating map tiles from an image simple and intuitive
  • the MapLabel utility library, that provides functionality to label features on the map in a style that blends in with the standard Google Maps road and POI labels
  • a comparison of techniques to render floor plans on the base map
  • a simple UI control that allows switching between multiple floor plans over the base map
  • a simple search widget, that enables filtering over features on the map
  • a store locator, which uses Google Fusion Tables for geospatial storage, retrieval, and spatial queries
  • gathering and stitching imagery to create Custom Street View panoramas, linked to Google Street View panoramas.

Many of these techniques were used in the Google I/O 2011 Map. The source code for that project can be found on Google Project Hosting.

We hope that developers, armed with these techniques, can create compelling maps, enabling their users to navigate inside and outside the mapped locations.

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You can put +1 over your favorite maps

Google launched the +1 button for custom maps in Google Maps. By clicking the +1 button you can tell other viewers that a particular map is helpful. It’s also a way to thank the specific map author for creating a useful custom map. For instance, say your friend created an awesome map of Hawaii Hikes and Surfing. Now you can let them know it was handy by clicking the +1 button. You can find the +1 button underneath the map description on public maps when you‘re signed into to your Google account.

 

You can keep track of your +1’d maps by going to your Google+ profile, and clicking the +1 tab. Your +1′s are always public, but your +1′s tab doesn’t have to be. You can choose to show this tab to the world, or simply use it to manage your record of things you love around the web. Currently, the +1 button only shows up on maps.google.com and not on embedded views of maps.

Maps you +1 show up on your profile  

But don’t just +1 other peoples’ maps, get +1’d yourself! Create your own custom maps and share your must-stop-spots for travel destinations or your own neighborhood. Custom maps enable you to highlight sites, restaurants, shops, routes and more for anyone you choose to send your map to. To get the link for your map, open the map and then click the link button in the upper right. Copy and paste this link into an email or IM or post it to your Google+ profile so others can find it.

Send out links to your custom map 

Create Maps. Share Maps. +1 Maps.

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App Engine 1.5.2 SDK Released

 

As the summer heat descends on the Northern Hemisphere we thought we’d release our newest App Engine version with some changes that are sure to keep you playing around in the cool, air-conditioned indoors (hey, you don’t want your computer to overheat, right?).

Production Changes

  • Adjustable Scheduler Parameters – As we previously discussed, we are introducing two scheduler knobs (okay, they actually look like sliders) that will allow you to control some of the parameters that influence how many Instances run your application. Today you will be able to set the minimum pending latency and maximum number of idle instances for your application.

Datastore Changes

  • Advanced Query Planning – We are removing the need for exploding indexes and reducing the custom index requirements for many queries. The SDK will suggest better indexes in several cases and an upcoming article will describe what further optimizations are possible.
  • Namespaced Datastore Stats – Now, in addition to getting overall datastore stats, we are providing a new option to query datastore stats per namespace.

Task Queue Changes

  • New Task Queue details page – We’ve revamped the Task Queue details page in the Administration Console to provide more information about the tasks being run. You can now see the headers included in the enqueued task, the payload, and information from previous task runs.
  • 1MB Pull Task Size – It’s our belief that there is only one way for size limits to go – and that’s up! So with this release we’ve increased the size for pull tasks to 1MB.
  • Pull queue lease modification – We’ve introduced a new method for Pull Queues that allows you to extend the lease on existing tasks if the initial lease on the task was insufficient.

Lastly, we have some exciting news related to the experimental Go runtime. While it still remains experimental, starting with 1.5.2, all HRD apps will have access to the Go runtime in production.

As always, there are also some small features and bug fixes, the full list of which can be found in our release notes (Python, Java). We look forward to your feedback and questions in our forum.

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