Online advertising with Google AdWords Express

AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we’ve continued to improve the product and enabled all U.S. businesses new to online advertising to reach customers with ease. AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns—watch the video below to see how you can create and run an online campaign from start to finish in just a few clicks:

AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, create your ad, and your campaign is ready to go.

After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.

As with all our ad products, you pay only when a customer clicks on your ad. To make things even easier, AdWords Express optimizes your ads to get the most out of your advertising campaign and budget.

Many businesses are already finding success through AdWords, but we know many of you are looking for an easier way to begin advertising online. Visit www.google.com/awexpress to sign up or learn more about how it works.

Advertising campaign of Jay-Z’s book with Bing Maps

Bing and Jay-Z’s publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing. By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft’s Bing.

http://www.youtube.com/v/k5776HPNeHA?f=videos&app=youtube_gdata

Convert SWF files to HTML5 with Swiffy

Some Google projects really do start from one person hacking around. Last summer, an engineering intern named Pieter Senster joined the mobile advertising team to explore how we could display Flash animations on devices that don’t support Adobe Flash player. Pieter made such great progress that Google hired him full time and formed a team to work on the project. Swiffy was born!

Today we’re making the first version of Swiffy available on Google Labs. You can upload a SWF file, and Swiffy will produce an HTML5 version which will run in modern browsers with a high level of SVG support such as Chrome and Safari. It’s still an early version, so it won’t convert all Flash content, but it already works well on ads and animations. We have some examples of converted SWF files if you want to see it in action.
 


 
Swiffy uses a compact JSON representation of the animation, which is rendered using SVG and a bit of HTML5 and CSS3. ActionScript 2.0 is also present in the JSON object, and is interpreted in JavaScript in the browser. This representation makes the Swiffy animations almost as compact as the original SWF files.

Swiffy is a great example of how far the web platform has come. Swiffy animations benefit from the recent advancements in JavaScript execution speed and hardware accelerated 2D graphics in the browser.