Mobile search- Mo-mentum

Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful and relevant ways.

Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.

Search ads, meet mobile apps

We’re bringing the worlds of search and apps together with mobile advertising in a few ways:

  • Search ads in mobile apps: Lots of mobile apps give people the ability to search for information—like an app that lets you search for a restaurant nearby. Today we’re announcing Custom Search Ads for these apps. These ads provide useful and relevant answers, for people searching within a mobile app. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile.

    Custom Search Ads in mobile apps

  • Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they’re searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
  • Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.

Local search ads—so hot right now

Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:

  • Click to Call: We introduced these ads for high-end smartphones less than two years ago and they’re now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
  • Hyperlocal search ads: Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
  • Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
  • Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile

The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.

Two new cities in Brazil

Two years ago we launched a web-based tool that creates 3D models from a 2D workspace: Google Building Maker. At the time of the launch, users could only make models in 50 cities. Today we’re adding two more cities, just in time for the anniversary of its launch. With the addition of Porto Alegre and Brasilia, you can now create models in 124 cities.

Join in the birthday celebrations by modeling some buildings in Building Maker’s newest cities. Feliz aniversário, Building Maker!

The Art Of Google Maps

InstaEarth

Instagram is an exciting photography tool, but what really takes Instagram to the next level are applications like InstaEarth from Modea. InstaEarth is an easy way to search for and discover Instragram users and photos on a map. The application makes use of the Places API with Autocomplete to help users to search around a landmark or address. From InstaEarth, “InstaEarth is a way to discover and view beautiful Instagram photography taken around the world. View your feed, friends’ feeds, popular photos, or navigate the map and explore the world through the eyes of Instagrammers everywhere.”

TeleGeography – Submarine Cable Map

When you make a phone call or send an email abroad, most of the time that data travels by way of submarine cables. Submarine cables are the backbone of the global economy, so it’s fascinating to spend time exploring a map that shows where these cables are located. In addition to being a really interesting, fun, and a great looking map, this map is also technically savvy application. Each line representing a submarine cable is clickable and when selected grays out the other cables for better visibility. The map also uses Styled Maps to help the cables stand out better and Fusion Tables to help manage the data on the back-end.

DART St. Louis

There are two things I love to geek out on: maps and photography. That’s why I love this map from DART St. Louis. From their website, “In April 2011 over 250 creative St. Louisans gathered to throw darts at a huge map of the City of St. Louis. Participants then had one month to visit the area where their dart landed and make a photograph. The resulting collection of photographs shows a snapshot of St. Louis as it is today, one random block at a time.”

Berliner Morgenpost – Berlin Elections Map

This month we have yet another great map from Germany. Using Fusion Tables, Berliner Morgenpost mapped out the results of the September 2011 Berlin elections. Voting districts are colored coded by which political party received the majority of votes. Additionally, you can click on any one of the voting districts which will display an infowindow with a chart of the full voting results. This an excellent example of Google Maps API supporting the democratic process and bringing better transparency to government.

Dodge Journey Search

To promote the new Dodge Journey, Dodge is running a competition on YouTube where users can win one of three brand new Dodge Journeys. Video clues are released on YouTube to help users track down the secret location of the vehicle and if they find it, they own it. The clues are related to places in the real world, so users can rely on Google Maps and Places to help them figure out where the car is located. The Maps API serves as the hub of information for this competition and uses Styled Maps to match Dodge branding along with the Places API with Autocomplete to help users follow up on clues.

By Carlos Cuesta, Geo APIs Product Marketing Manager