Bing Maps venue maps now feature nine largest US malls

Last December we introduced detailed shopping mall maps. Since then, we’ve been adding more mall maps every week. In fact as of this post we’ve finished more than 148 malls in more than 20 states — including the nine largest enclosed malls by square feet in the US.*  These are:

*As listed by the International Council of Shopping Centers
For most of our mall maps, you can see parking, ATMs, entrances, as well as many other mall services. Additionally, when searching on Bing Maps for a certain mall or store within that mall, you will be shown a “mall map” link in the search results contact card.


Want to find out if your favorite mall is covered? Just go to bing.com/maps, type in its name, and click on Mall Map in the listing if it appears.
As always, we’d like to know what you think. Please comment below on what you like and don’t like about venue maps. Are there other malls you’d like covered? How about other venues? How can we make the maps even more helpful?

When Will Google Places Fix Reviews?

Reviews about a business are one of the key jewels in the bag of online marketing tools available. Businesses work hard to get good reviews and benefit from the positive word of mouth when the shopping community lauds them. Google has had on-going trouble keeping track of these jewels, loosing their own and those from 3rd parties all too often. Now with recent changes, Google seems to have added new problems and bugs to their handling of reviews.

With the rollout of Hotpot and user ratings, Google appears to have made massive internal changes to their review process. Reviews with Google have always been flakey but now they are even more so with half baked changes that make providing reviews on Google Places more friction laden then ever.

I think this screen, shown when you click in Places to see the reviews provided by an anonymous “Google User”, says it all:

Apparently, Google is attempting to make anonymous review histories available for perusal but there have been serious flaws in the process that have not been fixed for well over a month. The error message above has been visible for over 3 weeks but even worse is that reviews from new anonymous reviewers are often not posting at all onto Places leaving reviewers and businesses confused.

In early November, Google removed the user names from reviews of reviewers that did not have public profiles. Apparently this was in preparation for the change over to anonymously showing those reviews. Google noted in mid November that “If you don’t have a public Google profile, your existing ratings & reviews will be attributed anonymously, e.g. to “A Google User””.

But this changeover has never been completed. About 3 weeks ago, anonymous reviews started showing a link titled “A Google User” but when clicked it led to the 500 error page and has done so ever since. I suppose not very many people witness this inexcusable web error that deep into Places but worse is that Google has often not been posting anonymous reviews from new users at all since early November. They seem to have dropped into a black hole, one presumes to return once Google has fixed these problems with the handling of anonymous reviews. But once again creating more confusion and friction in the review process.

Some reviews have been pulled because of quality issues and that is a good thing. Some reviews have been lost just because (my listing lost 28 or so reviews in early summer) and this has always been the case, but adding insult to injury by having such a crudely finished product is inexcusable. Misplacing, loosing and randomly not showing reviews from anonymous, new reviewers is even worse.

Google Places wants the SMBs of the world to be transparent and have all information about them visible to the world (often with no recourse when it is wrong) but they apparently seem incapable of the same standards of transparency when handling that data. Its time for Google to get their local Review act together.

New Shopping APIs and Deprecation of the Base API

We are pleased to announce our newest addition to the shopping family — a simple yet powerful programmatic interface that enables retailers to upload their content to Google and query data from Google. The new Shopping APIs have two components: Content and Search. As part of this launch, we’re are also deprecating the Base API and replacing it with today’s new Shopping APIs.

The Content API for Shopping allows retailers to upload product data to Google for use in multiple places online like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and Shopping Rich Snippets.

The Search API for Shopping makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers, and developers to build innovative applications using product data.

The Shopping APIs replace the Base API
These new Shopping APIs replace the existing Google Base Data API for our content providers and search applications. We are deprecating the Base API and will fully retire it on June 1, 2011. For existing developers making the switch, we’ve provided a Migration Guide to help.

You can read more details about these announcements on the Google Merchant Center blog and our FAQ on Google Base Data API Deprecation.