Google+ Local

 

Last week’s announcement of Google+ Local was underwhelming. The review upgrade was impressive but the rest was tepid at best. Essentially the URL for your Place page has changed and the page now shows in the index although it seems to have broken more than it fixed. The announcement last week of Google+ Local was more important for what was left out than what was in it.

We know that Google has been gradually diassembling the Dashboard (pulling out AdWords Express and revamping Offer Coupons) and that its functionality has not been updated in eons (think analytics that only report out pack results NOT blended).

The current move of the business listing from Places to Google+ Local essentially broke the ability of the Dashboard to view the listing and the listings no longer indicates that the business has claimed them or that it is verified.

We also know for sure that the Google +Local page will merge into the G+ Business page in the near future. Clearly Google is focusing its energies on integrating as much as possible into the social backbone of G+.

Over the past year Google bought Zagat but they also bought local online services Punchd (a digital loyalty program) and Talkbin (an SMS based) CRM program. Both programs that have a strong potential appeal in the local market. In the recent rollout we see a glimmering of using the business listing as a local transaction engine with the inclusion of OpenTable.

When you add all of that up you come to the inescapable conclusion that the backend Dashboard is undergoing a massive rework and will likely become a central point for the SMB to interact with all of Google’s products with a special emphasis on Google Plus.

David Mihm has written about a vision of what the Dashboard could and should become. Bing has implemented a blueprint for an integrated marketing portal that might also provide a guide to Google. Whatever it is it will need to be more engaging, more valuable and more integral to local businesses ongoing marketing needs: better analytics, simple integration with G+, CRM, easy opt-in to Google’s paid products, the ability for the business to easily understand and interact with a full range of Google’s local offerings and the ability for Google to plug in more functionality down the road.

Today the Wall Street Journal today essentially confirmed this direction. They note that by early July Google will be rolling out such a product:

The project combines several products and services aimed at small businesses under a single banner. It is based on a mix of internally developed software and recently acquired technologies that the company hopes eventually will bring in billions of dollars a year in new revenue.

Central to the effort is Google+, the company’s social network, which it hopes consumers will use to interact with local businesses that now have special Web pages on the network. Those Google+ pages will draw traffic from the company’s Web-search engine. When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google’s new services.

When this occurs the real Google+ Local will be rolling out, not just a new location for a landing page, but a substantial improvement to the static and marginally functional Dashboard. Let’s hope that it is an integrated marketing solution that is elegant, provides significant on-going value and works properly right out of the gate (oh and is multiuser).

 

Google+: Improvements before the New Year

Google announce a goodie basket full of Google+ features and functionality for you to unpack and enjoy over the holidays. Some of these were on nearly everyone’s wishlist… and some we hope will be welcome surprises. These features will be rolling out over the next couple of days, and we hope you’ll find them useful this holiday season and beyond.

Pump up (or down) the volume!
Sometimes important posts you wouldn’t want to miss from close friends or family can get lost amongst posts from others who post dozens of times a day. We’re adding fine-grained controls that will enable you to “graphic-equalize” and fine-tune your stream. When viewing the stream for a particular circle, you’ll now see a slider at the top that lets you adjust how posts from that circle should be blended into the main stream. That way you’ll never miss a post from that special someone, and you can tweak these settings to form your own “perfect stream.”

More useful and attractive notifications
One of the most useful and valuable features of the redesigned Google bar is the red notifications indicator. (You could even say it glows!) You know when you have tasty social content to consume, but the notifications themselves have been a little cryptic, often requiring you to navigate to the content itself to understand what happened. We now have easy-to-read “sneak previews” that immediately present what’s new and why you might care. We’ve polished these notifications up and made a few other meaningful improvements too, including the ability to see the +1’s and shares your posts have received since you last checked.

Google+ Notifications

Improvements to Google+ Pages
Google+ Pages have already provided brands and businesses a new means of connecting to and deeply engaging with consumers. In the weeks since launching pages, we’ve been listening to your feedback and we’re pleased to make some of the most oft-requested features available.

  • You can now delegate up to 50 named managers as administrators for a page.
  • A new notification flow will ensure that these managers stay in the loop on all the activity that takes place on a page, giving managers the ability to stay involved in page conversations.
  • We’ll now show an aggregated count of users that have engaged with your page, either by +1’ing it or by adding it to a circle. This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page.

A more beautiful and usable photos experience
Finally, we’re making a bevy of improvements to the Google+ Photos experience, just in time for the holiday photo-sharing season. Viewing a photo in Lightbox has been completely redesigned with improved navigation, enhanced comment legibility and better overall utility. This design makes the photo the hero, letting the content itself shine through. And we’re introducing a completely new photo-tagging experience that’s both fun and fluid, and lets you quickly focus on the people in your photos.

We hope that you enjoy these improvements and continue to provide us feedback. It’s been an incredible year for us on the Google+ team. While this indeed has been a #seasonforshipping, Google+ users know that we believe that shipping is always in season!

via: Google Official

SightSpace 3D

Have you ever wanted to take your SketchUp models on the go? Our friends at the Boulder-based start-up, Limitless Computing, have a solution for you: their recently released SightSpace 3D app allows you to view SketchUp models on the iPad, iPhone, or iPod (Android support coming soon).
I gave it a whirl and the viewer is quite good. Orbiting a SketchUp model with single finger, panning with two, and pinching to zoom in and out is very satisfying. Loading models onto your mobile device is easy too; the Google 3D Warehouse is integrated in the app and you can also load models through Dropbox and email.

The 3D Warehouse is integrated into the app making it easy to load models

The mobile viewer would be neat enough, but SightSpace 3D’s killer feature is the Augmented Reality (AR) viewer, which gives you the ability to overlay 3D models onto the physical world. Any geo-located Google SketchUp model can be exported to a KMZ file, placed on an iPad 2 or iPhone 4, and viewed in real-time, in a real place letting you actually walk through the space. As you can imagine, this is useful for previewing construction projects, displaying kitchen designs, urban planning and much more.

An apartment complex is superimposed on undeveloped land, to scale. (Model courtesy of Hilliard Architects, San Francisco, CA)

Additional features include bookmarking views, taking snapshots in both Viewer and AR mode, and the ability to annotate and email notes directly from the app.

Annotations and photos of a model get added directly to an email

SightSpace 3D is available now in the iTunes store now for $15 US, so go download it today.