79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer, 72% use their smartphones while consuming other media, and 88% of those who look for local information on their smartphones take action within a day.
These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.
Check out our post on the Google Mobile Ads blog for more of the study’s findings, or join us in tomorrow’s webinar where we’ll present the full research findings. In the meantime, enjoy this research highlights video.
In the past year alone, we have met with over 10,000 developers and techies across Sub Saharan Africa. We are continually impressed by the ingenuity and enthusiasm of this community in solving real problems with technology. From applications that crowd-source traffic info to mobile registration of local businesses, handheld devices have taken center stage for consumers and developers in Africa. With a number of countries in the region hovering around 80-90% mobile penetration, mobile is the screen size for the web and the communication experience.
Correspondingly, at every Google event in Africa, Android is the hottest topic; we know why. Every day over 300,000 Android devices are activated globally! A growing number of these mobile devices are powering on for the first time in emerging markets like those in Africa. As Android users multiply, so does the appeal to for developers of building apps on this free open-source platform.
An increasing number of users are searching for ‘Android’ on Google in Sub-Saharan Africa
The Android Developer Challenge is designed to encourage the creation of cool and innovative Android mobile apps built by developers in Sub-Saharan Africa. Invent apps that delight users and you stand a chance to win an Android phone and $25,000 USD. To get started, choose from one of three defined eligible categories (see below), build an Android app in a team or by yourself, and submit it via the competition website by July 1st. The winning app will be announced on September 12th at G-Kenya. Get more details as well as Terms and Conditions on our site.
To launch this competition, we have teamed up with Google Technology User Groups (GTUGs) across Africa to host Android Developer Challenge events. Check out our website for Android gatherings near you, and get coding!
This Sunday night is the 83rd annual Academy Awards, which makes a dazzling presence at the Kodak Theatre in Hollywood, California. The Oscar® Awards are the oldest awards ceremony in the media, and was created to honor film achievements. However, this event has evolved into something more of a spectacle and broadcast success over the years. There’s the extravagant red carpet, infamous paparazzi, buzzing interviews, entertaining ceremony and of course the fashion commentary.
Last year, I hosted an Oscars party for friends and got dressed up in high heels, rolled out a red carpet, made themed drinks & snacks and of course had the obligatory ballot with prizes. As we sat on the edge of our seats and critiqued the fashion, we pretended to be right there on the red carpet with the stars.
This year, we thought, why not take the experience one step closer to reality? Take a virtual tour of the Kodak Theatre in Google Earth — as if you’re actually there! It includes the red carpet, paparazzi and even the Oscar statues. Watch the video below to fly to the red carpet in 3D or download this KML to take a tour in Google Earth.
You’ve probably already made your predictions, but if you’re curious about what other people are thinking, check out the Oscar Search Trends. See which nominees are being searched and also realtime news articles and mentions. I’m putting my bet on James Franco for “Best Actor in a Leading Role” but according to the graph I’m not alone.
There are two days left to take a virtual trip to the red carpet, see live search results for nominees and even have time to find the perfect pair of heels or cuff links. Enjoy watching the show!
