Google+ Local

 

Last week’s announcement of Google+ Local was underwhelming. The review upgrade was impressive but the rest was tepid at best. Essentially the URL for your Place page has changed and the page now shows in the index although it seems to have broken more than it fixed. The announcement last week of Google+ Local was more important for what was left out than what was in it.

We know that Google has been gradually diassembling the Dashboard (pulling out AdWords Express and revamping Offer Coupons) and that its functionality has not been updated in eons (think analytics that only report out pack results NOT blended).

The current move of the business listing from Places to Google+ Local essentially broke the ability of the Dashboard to view the listing and the listings no longer indicates that the business has claimed them or that it is verified.

We also know for sure that the Google +Local page will merge into the G+ Business page in the near future. Clearly Google is focusing its energies on integrating as much as possible into the social backbone of G+.

Over the past year Google bought Zagat but they also bought local online services Punchd (a digital loyalty program) and Talkbin (an SMS based) CRM program. Both programs that have a strong potential appeal in the local market. In the recent rollout we see a glimmering of using the business listing as a local transaction engine with the inclusion of OpenTable.

When you add all of that up you come to the inescapable conclusion that the backend Dashboard is undergoing a massive rework and will likely become a central point for the SMB to interact with all of Google’s products with a special emphasis on Google Plus.

David Mihm has written about a vision of what the Dashboard could and should become. Bing has implemented a blueprint for an integrated marketing portal that might also provide a guide to Google. Whatever it is it will need to be more engaging, more valuable and more integral to local businesses ongoing marketing needs: better analytics, simple integration with G+, CRM, easy opt-in to Google’s paid products, the ability for the business to easily understand and interact with a full range of Google’s local offerings and the ability for Google to plug in more functionality down the road.

Today the Wall Street Journal today essentially confirmed this direction. They note that by early July Google will be rolling out such a product:

The project combines several products and services aimed at small businesses under a single banner. It is based on a mix of internally developed software and recently acquired technologies that the company hopes eventually will bring in billions of dollars a year in new revenue.

Central to the effort is Google+, the company’s social network, which it hopes consumers will use to interact with local businesses that now have special Web pages on the network. Those Google+ pages will draw traffic from the company’s Web-search engine. When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google’s new services.

When this occurs the real Google+ Local will be rolling out, not just a new location for a landing page, but a substantial improvement to the static and marginally functional Dashboard. Let’s hope that it is an integrated marketing solution that is elegant, provides significant on-going value and works properly right out of the gate (oh and is multiuser).

 

The smartphone growth is global

Last October, we launched Our Mobile Planet, a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them.

Today, we’re releasing new 2012 research data, and the findings are clear—smartphone adoption has gone global. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones. An additional seven countries—U.S., New Zealand, Denmark, Ireland, Netherlands, Spain and Switzerland—now have greater than 40 percent smartphone penetration. In the U.S., 80 percent of smartphone owners say they don’t leave home without their device—and one in three would even give up their TV before their mobile devices!

We conducted this research to help people to better understand how mobile is changing our world. You can learn about mobile-specific usage trends, use this tool to create custom visualizations of data and more. There’s plenty to discover in the latest research—to dig into new survey data about smartphone consumers in 26 countries from around the world, read our post on the Google Mobile Ads blog or visit http://thinkwithgoogle.com/mobileplanet.

Garmin’s multi-sensor controller concept for infotainment systems helps reduce driver distraction

 

Garmin Multi-Sensor Controller Concept_Close-up

With the increasing use of technology and smartphones behind the wheel, driver distraction has become a concern. But technology in general is not the problem. The most important question is how it is being used and integrated into the car so that it doesn’t distract drivers. Garmin’s new multi-controller concept provides a new and unique way of controlling essential functions of an in-car infotainment system, such as audio, apps, communications and navigation. It is a concept development from Garmin’s automotive OEM group, providing further research for enhanced reduction in driver distraction.

Garmin Infotainment Multi-Controller Concept Audio Low Res

Garmin’s concept positions the screen higher up on the dash inthe driver’s eyesight and combines it
with a rotary infrared controller in convenient reach, a touch pad, and menu mode buttons. The infrared sensors of the rotary controller automatically detect an approaching hand and the system reacts by displaying menu options even before it is touched. Because the system “knows” when a user is reaching for the controller, menu buttons on the screen are hidden when not needed. At all times important information, such as driving directions and the name of a song or radio station is kept at the top of the screen so the driver always has a single reference point. Four buttons with infrared sensors on the rotary controller allow switching between different menus, such as audio, apps, communications and navigation.

In addition to the rotary controller, radio preset buttons with infrared sensors are positioned below the screen to allow a driver to feel for the right button without having to press it – when their finger is close to a preset button, a highlighted preset image appears on the display, allowing the driver to select a station.

Tied into this system can be HVAC controls, vehicle bus information, connected services and apps from a smartphone. Existing technology like text-to-speech, voice command, Bluetooth hands-free calling and traffic services also helps alleviate driver distraction to avoid potentially dangerous situations.

Garmin’s automotive OEM group utilizes the company’s long-standing experience in interface and hardware design from its automotive, avionics and marine segments to develop innovative in-car navigation, telematics and infotainment systems. Garmin already provides integrated cockpits to the aviation industry and is dedicated to bring a similar level of technology, integration, safety, reliability, and efficiency to the automotive market. Garmin recently announced its first fully integrated infotainment system for most 2013 Suzuki vehicles.