Google Earth Imagery: The end of October

What do Elvis’ Graceland and Iran’s Marmar Palace have in common? Both estates have been updated with new imagery in Google Earth and Google Maps!

Over the last few weeks, the imagery team has updated hundreds of images. To give you a taste of this new data, today we’ll look at several interesting features that have been updated with new imagery from across the globe.

First, I’d like to look at a fantastic and majestic terrestrial landform known as the star dune. Star dunes form pyramidal shapes that grow upward and are characterized by multiple radiating dune crests. Shown below is a perspective satellite image of a star dune field within the Badain Jaran Desert of China. The desert contains Earth’s tallest stationary dunes, reaching heights of 500 meters!

Perspective view of star dunes of Badain Jaran Desert, China
One of my favorite hobbies is scrambling around volcanic sites throughout the western United States, and many of my favorite areas are located in Idaho’s Snake River Plain. Within this river plain, one of the youngest volcanic flow features of the region comprises the Hell’s Half Acre lava flow field. In the aerial image below, taken this past September, you can see “windows” of older river bed material (now farmland) that were not buried during lava flow emplacement.

Farmland enclosed by lava flow, Snake River Plain, Idaho
Can you identify the unusual feature relationship seen in the satellite image below? Yes, train tracks cut to the northeast across the airport runway! Those tracks belong to the Kyber Railway, and their two vintage steam locomotives take passengers 42 kilometers to the town of Landi Kotal in Pakistan’s mountainous Kyber Pass.

Peshawar International Airport, Pakistan
Below is a fun water sport activity captured in high resolution aerial imagery of the southeastern coast of Auckland, New Zealand. You can see the kayakers paddles as well as the submerged sandbars and boulders of Thorne Bay.

Kayakers in Thorne Bay, New Zealand
We can see the Marmar Palace of Tehran, Iran, a.k.a the Marble Palace in the updated satellite image below. It is associated with the Pahlavi dynasty, and is still used today by the Iranian government.

The Marble Palace, Tehran, Iran.
In my opinion, most good things start and end with Elvis references, so our last example showcases updated imagery of Graceland, including the private customized Convair 880 jet Elvis used while hopping across the globe.

Graceland, Memphis Tennessee
If you’d like to receive an email notification when the Earth and Maps Imagery team updates your favorite site(s), we’ve got just the tool: The Follow Your World application!

These are only a few examples of the types of features that can be seen and discovered in our latest batch of published imagery. Happy exploring!

High Resolution Aerial Updates:
USA: Bellingham, WA; Bemidji, MN; Brookings, SD; Davenport, IA; Emporia, KS; Grinnel, IA; Idaho Falls, ID; Klamamth Falls, OR; Lawrence, KS; Lovell, WY; Nephi, UT; Pittsfield, MA; Portland, OR; San Francisco Peninsula, CA; Scottsbluff, NE; Seattle, WA; St Louis, MO; Terre Haute, IN; Wasco, OR; Williston, ND; Wolf Point, MT

Spain: Huesca, Logrono

Countries/Regions receiving High Resolution Satellite Updates:
Angola, Antarctica, Argentina, Australia, Bahrain, Brazil, Cameroon, Canada, Chad, Chile, China, Colombia, Cuba, Côte d’Ivoire, Democratic Republic of the Congo, Ecuador, Ethiopia, Gaza Strip, Greenland, Hungary, India, Indonesia, Iran, Israel, Jan Mayen, Japan, Jordan, Kazakhstan, Latvia, Libya, Lithuania, Malawi, Mexico, Morocco, Mozambique, Namibia, New Zealand, North Korea, Pakistan, Paraguay, Peru, Philippines, Poland, Romania, Russia, Saudi Arabia, Senegal, Slovakia, South Africa, Spain, Svalbard, Taiwan, Tanzania, The Gambia, Turkey, Uganda, Ukraine, United States, West Bank, Yemen, Zambia, Zimbabwe

Mobile search- Mo-mentum

Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful and relevant ways.

Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.

Search ads, meet mobile apps

We’re bringing the worlds of search and apps together with mobile advertising in a few ways:

  • Search ads in mobile apps: Lots of mobile apps give people the ability to search for information—like an app that lets you search for a restaurant nearby. Today we’re announcing Custom Search Ads for these apps. These ads provide useful and relevant answers, for people searching within a mobile app. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile.

    Custom Search Ads in mobile apps

  • Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they’re searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
  • Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.

Local search ads—so hot right now

Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:

  • Click to Call: We introduced these ads for high-end smartphones less than two years ago and they’re now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
  • Hyperlocal search ads: Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
  • Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
  • Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile

The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.