“Proud to call Garmin a great workplace”

 

 

In my job, I get to talk a lot. To customers at expos. To journalists at trade shows. To fellow runners at races. To fellow cyclists at rides. To geocachers at events. To the camera in a tutorial video. To you in this blog. Usually I’m talking about our newest products, their coolest features, and how they can help all of you get a little (or a lot) more out of your favorite activities. But recently a local news crew wanted to talk about how great it is to have Garmin as part of the Kansas City area. The weekly “Proud to Call it Home” segment showcases local businesses and organizations, what makes them unique and what they add to our community. So that day, my job was to talk about how much I love my job. After Jon, our VP of Communications, shared his perspective on our company’s local start and global growth, I gave the camera crew a tour of our facilities. You can watch the video and read the story here, as what started as a 20-minute chat lasted more than two hours. Partly because I like to talk, but mostly because I had great stuff to talk about.

 

I discussed our vertical integration, and how engineers and salespeople and writers and designers all have a voice in product development. But it’s not just our brilliant, creative, energetic people who make Garmin a great place to work. It’s that we’re encouraged to pursue our passions and live a healthy, active lifestyle. And as a leader in the outdoor and fitness industries, that just makes sense. So I enjoyed showing off our fitness rooms full of folks on exercise equipment and colleagues playing table tennis and foosball. I invited them to my office, which has my bike perched against the wall while waiting to hit the road before or after work or over lunch. And when the tour wrapped up and the cameras were packed away, I realized that it’s not hard work talking about a great workplace.

Infographic: Owning Your Local Web Equity

When presenting at Get Listed Local University we talk with a large number of small business owners. Many that we have met are attempting to understand the big picture of internet marketing and how the pieces relate.

These SMBs are trying to make a decisions amidst the buzz as to where to focus their on-line efforts. The goal of this infographic was to provide a foundation for that understanding from the perspective of long term investment in their marketing efforts. It is not so much a guide to those marketing priorities as it is a guide to understanding the trade offs in loss of control as you move your efforts onto the platforms controlled by others.

This graphic was originally inspired by a Lisa Barone blog post titled 11 Reasons Your SMB Still Needs A Web Site and refined with the help of David Mihm, Mary Bowling and Matt McGee.

The infographic is available for embedding in various formats and layouts on this page for both web display and print.

I would love to hear your feedback about the graphic and would like to know if you find it useful in communicating to SMBs.

(Click to view whole graphic)

Web Equity Infographic

(click to go to the infographic page)

Web Equity Infographic

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