Strange structures in the Chinese desert

 

As reported by a handful of readers, a popular story about “strange lines in China” is making its way around the internet. There are a variety of odd-looking items in the area of the Kumtag desert, but this one is the most striking:

 

lines.jpg 

You can view that location in Google Earth by using this KML file.

The big question is: what is it? Some theories I’ve seen floating around online:

• Calibrating grid for a Chinese spy satellite.

• Lines drawn with white material.

• Dust dug by machinery.

• Street map of Washington, DC.

There’s certainly other possibilities as well. What do you think it is?

(via Gizmodo)

Maximize Your Branded Presence

 

With the rollout of the new grey pin local search results, Google has continued to increase the amount of information from your Places page that is visible in the main search results.

Google is prepared to turn over to your company the better part of the information above the fold and with a little work and some luck you can maximize what the searcher sees about your business.

Click to view larger:

Here are 8 tips that help you maximize “your ad” on the front page of Google:

1)Select the title tag of your home page with care. If you service only one city, it is no longer necessary to include the city in your title tag of your home page. Google is using other location signals to ascertain this information. Personally, I think that brand often trumps keywords in local markets. When that is the case I put I put the company name first which creates a strong, clean branded visual for the user. The brand is front and center in the results.

2)With the addition of Sitelinks Google provides 6 (it can be 12 but I have yet to see that many in local) or more additional opportunities to engage the customer. It is important for the pages that display to front load the description tags with the call to action and keep them short as there are very few characters (54?) that actually display.

3)Which pages show and title tags show and why is a bit of mystery so you want to be sure to monitor what is actually showing. It means that you want to be sure to NOINDEX pages that you definitely don’t want Google to have, like your 404 page. If a page does show up that you don’t want showing in this display but you don’t want to NOINDEX the page it might be necessary to demote the page from Sitelinks via the Webmaster tools. REGARDLESS, it means that even pages that you didn’t think would see much light might need to be updated with more relevant Titles and Description tags. Google changes what shows so review the display periodically.

4)Know what other IYP or Local Directories are doing a good job on the long tail branded search for your business name and be sure that you have maximized your presence with them. That might include data, photos and if appropriate reviews.

5)Google puts their reviews front and center so including Google in your review management process goes without saying. But since Google will be showing other review sites as well it makes sense to include them in your process.

6)Google also might surface rich snippet testimonials from your site. If you have testimonials be sure that they are marked up and the testimonial page has enough internal links that Google sees the page as a prominent one.

 

Maxwell for Google SketchUp

 

Among rendering die-hards, the name “Maxwell” has long been synonymous with jaw-dropping realism. Maxwell Render’s makers have offered a SketchUp-to-Maxwell solution for a few years, but it required modelers to have access to Maxwell Render Suite—the full, standalone version. For SketchUppers on a budget (or who only need to make the occasional rendering), this wasn’t an ideal arrangement.

 

A delicious Maxwell render by Rune Skjøldberg. 

To accommodate more people, the folks behind Maxwell have just released something they’re calling Maxwell for Google SketchUp. It’s a dedicated photo-renderer, based on the venerable Maxwell rendering engine, that operates entirely inside of SketchUp. Best of all, it has the Big Three qualities going for it:

  • Cross-platform. It works on both Windows and Mac systems.
  • For both free and Pro. It works on both SketchUp and SketchUp Pro.
  • Two entry points. There are free and licensed versions available.

As you can see in this straightforward feature matrix, the free version allows you to render in Draft mode and limits your resulting image to a resolution of 800 pixels. The Licensed version adds Production mode (faster rendering of complex lighting) and increases your maximum output resolution to 1920 pixels. At only $95/75€, the paid version is a bit of a bargain.

 

Another render by Rune Skjøldberg showcasing multiple light sources. 

If you’re looking for all the bells and whistles and extra pixels that Render Suite offers, the “bridge” plugin for sending your SketchUp model to R.S is still available. So really, SketchUp modelers who want Maxwell’s delicious, unbiased results have three options.